We’ve heard the old adage “Lucky Number 7” but for Elum it seems to be the luckiest number. For the second year in a row Elum has been nominated for SEVEN Louie Awards. Honestly, we’re so excited it’s impressive we were able to stop high-fiving long enough to get this blog post written. Without further ado, our 7 Louie Award nominations are:
No 1: If Memory Serves
Back in her college days while “under the influence” someone asked our founder, Melissa, a question to which she looked at them and said, “If memory serves me correctly, I have absolutely no idea.” It got a huge laugh and led her to this hilarious card concept all these years later.
No 2: Nap Hard
We all want to go big for birthdays, but let’s get real, life is tiring. Inspired by the “work hard, play hard, nap hard” mantra, this card was written for the girl knows a good party needs a good pre-game nap. The combination of witty messaging and extra celebratory confetti make this card a winner in our eyes and our staff pick favorite!
No 3: Priceless Torah
Bar Mitzvah cards are usually very serious. This card takes a more light-hearted approach with a playful design and humorous message. It was created to have a hand-drawn feel and ended up with a fun & unexpected dramatic comic book vibe.
No 4: Life is
Sometimes life is super amazing but sometimes life just feels like it’s totally against you. When kind words and motivational quotes fail, this card tells it like it is, with a candor that will hopefully make someone smile during a tough time. We hand lettered the message to give the card a more personal feel and used subtle colors with just enough punch to let the recipient know you are right there with them when life gets tough.
No 5: Our Gnome
We know how to appreciate a good pun, which makes this card another Elum staff favorite. This sweet & silly letterpress holiday card features adorable gnomes with over exaggerated hats in a cheerful forest scene inspired by Scandinavian design aesthetic.
No 6: Rainbow Cake
Designing our same sex wedding card collection was one of our favorite projects of all time. We wanted to incorporate the rainbow, a symbol of diversity and pride amongst the LGBTQ community, and the traditional wedding cake revealing the colorful layers. It seemed like the perfect celebratory symbol of marriage equality.
No 7: Everything Fluffy
We think this card pretty much sums up how every little girl feels on her birthday. Melissa took herself back to childhood days, remembering that “magically dreamy birthday girl feeling” to come up with this message. The cotton candy hair do is the pretty much the epitome of every little girls fantasy.
Obviously we think they’re all winners but do you have a favorite? Let us know in the comments below!