Browsing Category

Be Inspired

Summer Desk Edit

7.11.2019

It’s getting hot in here–let’s bring the outside in! Let’s get real, spending time at our desks in the summer can be tough. The sun’s shining, the mercury’s rising and Senorita is playing on the sound system. We want to be outside, sitting on a patio overlooking the ocean with a Margarita chilling in our hand. We don’t want to be at our desk, filling out time sheets and updating our contacts. So how do we make the most of the summer months at the office while keeping our spirits up and our creativity flowing? We say brings the outdoors inside. #outdoorsin Update your desk and office with some fly July stationary and awesome August accessories. Switch things up. A few key changes can shift your office vibe from dusty and drab to must-have summer fab. We’ve got you covered with our Summer Desk Edit. Who says we can’t have fun at work?

1. We are loving this Mami Wata infuser water bottle in rose gold.

Fill up the center chamber with strawberries, raspberries and honeydew melon, top up with water and ice. Set on your desk and enjoy cool, fruit-drenched deliciousness all day. Its peach and gold colors will add instant summer glam to your office and its healthy must-drink contents will keep your skin glowing right through to fall.

2. Our Piped Desk Folders will help you keep it all together this summer!

Filing and collating has never looked so good! Add instant summer cool to your desk with these pink, yellow and grey foil-stamped lovelies. We’ve also got a couple of other designs too!

3. Keep the summer flame alive by framing your desk photos with whimsical frames in hot juicy colors like this Dinosaur Frame from Anthropologie.

If you’re anything like us you have photos of your nearest and dearest on your desk. If your beloveds are wearing sweaters and jackets in the photo, why not switch it up for a photo of them wearing tees, shorts and swimwear instead?

4. Cherries and ice pops anyone? We are major crushing on our Delicate Cherries Iron On Patches.

They deliver instant summer satisfaction to just about any fabric surface. Your office tote: cherry it! Your work blazer? Make it pop with our multi-colored icepops. Seriously, all it takes is an iron and two minutes to make summer retro happen! #irononsummer (We’ve also got a bunch of other designs if cherries aren’t your thing!)

5. Bring some green to your office scene. Stop by your local garden center and pick up a potted plant and an adorable pot, like this one from Greenery Unlimited.

Crack open a window, set the pot on your desk and enjoy the breeze. Potted plants reduce carbon dioxide, improve air quality and help us concentrate. A study by the Royal Agricultural Institute found that students demonstrated 70% greater attentiveness in classrooms containing plants. We say grow for it!

6. Add some summer whimsy to your desk with our adorable Zebra Pasture Desk Weekly Planner.

Did you know that a zebra’s stripes actually cool them down? Air moves more quickly over the black stripes than the white stripes creating a micro breeze. We are all about the micro breeze here at Elum! And zebras. We are all about zebras. Add some summer whimsy to your desk and you just might have ze-best week ever! #zebest

7. Bring a little fairy magic into your office with this beautiful hand-blown paperweight by Glass Eye Studio in Seattle, Washington.

Dripping with morning dew, this summery toadstool is guaranteed to keep all your magical papers in place.

8. Yes you can make it to through the week with our Motivation 3-Pack Journals!

These adorable journals in peach, tangerine and jade green are the perfect antidote to the summer doldrums. Keep one in your office, one in your purse and one on your bedside table. Deploy as needed!

9. We think this Hakuna Matata mousepad is the perfect desk accessory.

9. This is the summer of The Lion King! Disney’s live action remake of its animated classic is already breaking records. Advance ticket sales are through the roof. We can’t wait to hear Beyoncé as Nala and Donald Glover as Simba. Long summer days at the office? No worries! Timon and Pumba have us covered.

10. Our Groovy Mood Sticker Sheets are a burst of instant sunshine for your soul.

Everything is more fun with one of our stickers on it. Your laptop? How about putting it in “Vacay Mode”? Your lunchbox? How about applying a little “Treat Yo Self”?Seriously, we can’t stop thinking of things to stick these hot little mamas on! #summergroove

We hope we’ve inspired you to bring the party inside this summer. We’ll sure be bringing it to our offices here in San Diego. See all of our Summer Desk collection here.

Summer Birthday

6.27.2019

Drowsy days by the pool, hot dogs and lemonade at the ballpark, sunburn and sandy feet at the beach: Summer is officially here! Over the next three months these lazy, hazy days will be filled with the birthdays of people we care about and love. Cancer, Leo and Virgo: you are the signs of Summer. Born on dew-drenched mornings, white hot afternoons and sultry nights, Summer babies we heart you! You are water, fire and earth. Your special day is approaching and we’ve got your friends and loved ones covered with our Summer Birthday Card Guide. Let’s take a look at your stars and match them with a few of our own!

CANCER
June 21 – July 22

Ruled by the moon, drawn to water, creative, tenacious and deeply loving, Cancers are the nurturers of the zodiac. Family and home is everything. You are loyal and giving and sometimes generous to a fault. If you’re hurt you withdraw into that world famous shell. Summer will find you at the beach, with warm sand beneath your feet and waves tickling your toes. Your horoscope promises a summer of special events, travel and personal growth. An old friend will come back into your life, finally giving you the chance to meet your squad goals. Famous Cancers include Selena Gomez, Ariana Grande and Chris Pratt.

If you’re sending a card to the Cancer in your life, it’s good to remember their ruling color: white. Cancers are healers, gentle-souls and givers. Touch their hearts by sending a simple but beautiful card with a handwritten message inside.

LEO
July 23 – Aug 22

Leos are the best kind of trouble this summer. Passionate, charismatic and playful, you will be first in line to sing karaoke, belly-flop into the pool, and hit the dance floor doing the Triangle. You are the life of the party and the queen (or king) of hearts. Hogging the limelight can be your downfall, and occasionally you need to remind yourself to share it. June and July will find you following your passions: traveling, eating out, and hitting the movies. Your horoscope predicts family love! And if you’re considering shaking up your workout routine, August is a good month to get started. Famous Leos include Demi Lovato, Jennifer Lopez and Barak Obama.

The Leos in our lives crave laughter and fun. Their ruling planet is the sun and their element is fire. You bet we have them covered on their birthdays!

VIRGO
August 23 – September 22nd

With their feet on the ground and their head in the clouds, Virgos are the perfect storm of dreamers and doers. Helpful, kind, thoughtful and modest, you make the kind of friends who want to keep you around for life. You’re stylin’. You organize the most magical parties and love getting lost in a good book. Summer will find you combing flea markets for vintage treasures, hiking nature trails and walking your dog in the park. You’re a perfectionist, which is both your strength and your weakness. Sometimes you work yourself too hard. This summer will bring you closer to your family and present chances for you to heal old wounds. Famous Virgos include Beyonce, Zendaya and Keanu Reeves.

Virgos are drawn to beauty and whimsy, and with Mercury as their ruling planet they’re always looking at the stars. Make their day with a unique birthday card with vintage charm.

Happy Birthday, summer signs! We wish you the most amazing and special day this summer. #zodiaclove We don’t want to forget our fall, winter and spring babies so here’s our quick take on what’s in store for you this summer.

LIBRA. Hang on to your hats, this summer is set to be lit! Expect the unexpected and be prepared to use all of your amazing social skills to get by.

SCORPIO. You sexy Scorpios are on target to have some serious adult fun this summer! Keep an eye on your financials and be sure to invest in some racy lacy lingerie.

SAGITTARIUS. This is your summer of love. Connect more deeply with your partner by planning a special getaway. And if you’re a single Sagittarius, there’s never been a better time to mingle!

CAPRICORN. Smart and sassy Capricorns can expect to go on a journey this summer. Taking time to meet new people along the way will bring surprising delights and some insta-worthy moments.

AQUARIUS. A dynamic new person entering your life will make this summer unforgettable. If you can meet the challenges of the summer and roll with its changes, you’ll emerge stronger than ever in fall.

PISCES. This is a life-changing year for you. Your hard work and dedication is finally paying off. Take time to kick back, hang with your entourage and smell the roses!

ARIES. This is an important summer for someone you care about deeply and you’ll need to support them. You and your bank account can expect some extra love in July.

TAURUS. Exciting changes are coming this summer. Embrace them, but keep the details off social media until you’ve given everyone in your circle the heads up.

GEMINI. This is the summer to chill. Relax and take some well-deserved me time. Recharge your creativity with summer must-reads and day trips with family and friends. A party invite in August is not to be missed!

Whatever your sign have a fire summer! Enjoy the heat, stay cool, and don’t forget to keep those memories alive with our Zodiac Daily Journal (available exclusively at Anthropolgie). #elumzodiac We have all the stars in our eyes!

Unofficial Summer Tour

5.23.2019

Memorial Day weekend just passed and you know what that means: Summer, we see you. We’re coming for you! White shoes, Mai Tai’s, convertibles, cook-outs and drive-ins: we will be chilling, grilling and killin’ it this summer. Come join us for our Unofficial Summer Tour where we test drive the latest warm-weather trends, fashions and destinations and pick out the best of what lies ahead in June, July and August. Grab your flip-flops and a cold one and let’s wade right in!

Shetland Shindigerry

Lonely Planet has just released their Best Places To Visit in 2019 and we’re thrilled to see the Shetland Islands on their list. Wind-swept cliffs, ancient stone cairns and secret coves tempt the outdoorsy dreamers in all of us. And did anyone say “Up Helly Aa”? Turns out Shetlanders love nothing more than drinking ale, dressing up as Vikings and setting fire to longships.

These most excellent gatherings are known as, you guessed it, Up Helly Aa’s. We don’t know about you but we’re suffering from Game Of Thrones withdrawal pains and there’s just something about the Shetland Isles that hits the Seven Kingdoms sweet-spot. We’re in!

Just Kiddin’ In The UK

On our way home from the Shetland Isles we’re stopping over in England because…romper and bonnet! Seriously, we are adoring British baby clothes this summer. They are just so delightfully proper! Plus, Baby Sussex just arrived. Need we say more?

Color Scheming Back At The Office


We are artists and designers here at Elum. We think color, we speak color, we dream color. And we’re not shy about giving colorful opinions either! This summer is all about the spice draw: cayenne, turmeric, vanilla and saffron. Lela Rose’s gorgeous SS19 collection just about sums it up.We are showing the spice trend some major love with our Zodiac Daily Journals for Anthropologie. Yes, we added pink to the mix. No, we can’t think of a pink spice offhand. Wait a minute…how about Baby Spice?

Spice Girls Summer

The Spice Girls have regrouped (minus the lovely Posh) and are ready for their World Tour.  We can’t wait to see them perform their greatest hits this summer. It’s what we really, really want. Say You’ll Be There!

Stranded At The Drive-In

While Grease just might be the most perfect summer movie of all time, there’s plenty of new movies coming out to get us out of the house and chowing down on popcorn this summer. We can’t wait to see Lion King (did someone say Beyoncé?), Once Upon A Time In Hollywood (did someone else say Brad Pitt?) and Rocketman.

As Elton John is the creative genius behind both Lion King and Rocketman we’re giving him our vote for Man of the Moment. Elton is also touring this summer. In his own words The Bitch Is Back!

Foodies Forever

We like to eat around here. A lot. We spend an embarrassing amount of time drooling over takeout menus and Instagram posts. If someone shouts “Tacos!” it will clear the building. Interestingly enough, an anagram for Elum Design is “glide menus” which we do pretty much everyday when we’re at our desks and lunchtime is approaching. So let’s glide those menus and see where they land! First off, we’re eating anything Julie Sherman @saladforpresident is preparing. We are also totally ready to share sushi with @brunchboys. In fact bring it all on: burgers and fries, bbq, pizza and tacos, tacos, tacos! #didwementiontacos

Adult Beverage Browsing

What to drink with all that food? Cocktails or beer? Wine or shots? Questions, questions, questions. Let’s start slow and build our way up. Summer drinks are all about the fruit so we are loving the ideas of Fernie Brewing Co’s The Reel Peel IPA.

We’re also craving Sangria loaded with strawberries and oranges and kicked up with brandy! Our shot of choice this summer is ice cold @patron chased with a wedge of sweet keffir lime. And we would be remiss in our duty if we didn’t mention our summer cocktail of choice: the Vegas-ready Mai Tai!

Party Central

Have we mentioned we love a good party? Shrimp on the grill, string lights twinkling, sound system breaking out the Marvin Gaye: summer is all about hanging outdoors with friends. Cookouts, barbecues, pool parties, garden parties: we cannot wait! Our Summer Tableware Collection will be dropping soon and you betcha we’ll be using it to dress up our picnic and patio tables!

It’s shaping up to be an epic summer! What are your listening to, what are you eating,
what are you dreaming about this summer? Let us know!

Elūm’s Epic Pub Crawl

5.14.2019

As the weather warms our thoughts turn to cold beer, alfresco dining, fried food, questionable dance moves and karaoke. Yes, we’re talking pub crawls! If you can think of a better way to spend a Saturday evening than strolling around your neighborhood, dropping in on local establishments and enjoying cold ones with friends, let us know. I mean, really, let us know! Elum is based in San Diego so we’re pretty lucky. The Gaslamp Quarter in downtown is an intoxicating, historical (sometimes hysterical) playground where dive bars sit next to ultra-exclusive cocktail lounges and the people watching is world class. We’re planning an Epic Pub Crawl, come join us for some adult only fun!

 

Pacing Ourselves At Rustic Root

The night is young, the sun is shining and the breeze is warm so our first stop is Rustic Root’s stunning rooftop bar. Did someone say “topiary”? As we marvel at a giant ivy-covered duck, we settle into our cushy lounge chairs and enjoy rosé sangria loaded with strawberries and raspberries. Drowsy bees buzz around us and we can smell the ocean a couple of blocks away. San Diego doesn’t get much better than this.

Sidewalk Swaggery At Union Kitchen & Tap

A two minute walk down 5th Avenue and we arrive at our second destination. The sun is setting and we’re ready for some tasty appetizers and even tastier people watching. Union’s charmingly cobbled patio is the place to be so we snag ourselves an outdoor table. Staying on point with our fruity drink vibe, we order a round of Latitude 33’s Blood Orange IPA. Our waitress calls them “beermosas” and suggests an order of chicken wings to accompany them. Sounds good to us! When she offers us a choice of Smoked Cherry BBQ Sauce, Buffalo Sauce, or Sriracha-Maple Glaze it sparks a heated debate. Cherries in a barbecue sauce? Hell yeah! But Sriracha maple? C’mon! And let us not forget classic buffalo. A tough call is prevented when our waitress happily agrees to bring all three dipping sauces to our table.

 

Getting Our Glam On At Side Bar

It’s getting dark and we’re ready to head inside and get this party started! A short stroll through twinkling gas-lit streets brings us to the swanky pink deliciousness of Side Bar. Music is pumping, fuchsia neon is purring and the drop-dead-gorgeous-level of staff and patrons just went straight through the roof. They let us in anyway! We’re seated in club chairs of heavenly orchid-colored velvet, where it quickly becomes apparent that there is only one drink on the cocktail menu for us: the Rich & Famous. Tequila, orange-flower essence, and a sprinkling of gold flakes. We debate whether or not we’re meant to eat the gold flakes or slip them into our napkins and save them as souvenirs. We decide to save them, sighing at the sheer glamour of it all.

 

Keeping It Real At Patrick’s

It wouldn’t be a pub crawl unless we visited an Irish pub! After the heady sophistication of Side Bar we’re ready to get down and dirty. A short stroll leads us to Patrick’s Gaslamp Pub. A live band is jamming, the bartender is on fire, and the patrons are exactly how we like ‘em: rowdy! We pull up at the bar and order burgers and Irish shandys all round. The burgers arrive in baskets accompanied by a metric ton of French fries. We are in heaven! Our toes are tapping, our inhibitions are lifting. There’s only one thing left to do: Dance.

 

Disco Dancing At Double Deuce

We can hear Double Deuce’s sound system throbbing from a block away. The bar is packed and the patrons are raucous. Beneath the spin of a giant glitter ball, a mini-skirted girl armed with a confetti gun is shooting paper streamers into the air, while a millennial-bearded hipster is riding the mechanical bull. YMCA by the Village People is playing and not one person in the room is standing still. We get to it. We’re Elūm and you betcha we know all the moves to YMCA! #noneedtofeeldown We show the young ‘uns a thing or two, avoid poking anyone’s eye out, and collapse in a happy, breathless heap. Life is good. Wisely, we leave without riding the bull.

 

Winding Down At Altitude

We spend the elevator ride up to the twenty-second floor resting. We’ve walked a couple of blocks south to the Gaslamp Marriott and are ready for our final act. The Altitude Sky Lounge offers the best views in the city. We step off the elevator and are surrounded by the dazzlings lights of downtown San Diego, Petco Park and the Pacific Ocean. We find chairs around a firepit and relax over boozy coffee and wicked dessert. Soon we’ll be texting Uber and Lyft for rides home, but for now we’ll sit back and enjoy the sights and sounds of our amazing hometown. #yougosandiego

What do you think? Did we make you want to come visit us?
If you’re a local, did we miss any of your favorite spots? Let us know!

What Moms Want Most On Mother’s Day

4.29.2019

We’re thinking about our moms here at Elum. Mother’s Day is fast approaching and we’re asking the question: What’s the best way to make Mom smile on her big day? We’ve been celebrating Mother’s Day in the US for over a hundred years. On May 12, a hundred and fifty-million of us will call home and say, “Hi, Mom!”. About a third of us will buy flowers (pink roses and carnations are our blooms of choice) and a fifth of us will take Mom to brunch or dinner, which explains why it’s Mother’s Day, not Valentines, that is the busiest day of the year for restaurants. What can we say? We love our moms! At Elum we wanted to find out what moms really want on their big day. What makes them happy? What really touches their hearts and fills them with joy? So we asked. We talked  to all the moms we know and listened (moms love it when we do that!), and are now proud to present the Six Things Moms Want Most On Mother’s Day.

Photo by Elena Koycheva on Unsplash

1. A thoughtful gesture, card or gift. Every mom we spoke to values thoughtfulness over the monetary value of a gift. Moms love a pretty card with a handwritten message inside.

“Mom, you’re always there for me. You’re my home port in every storm. Love, Jess.”
Or “Mom, you cook the best pancakes ever—tender and sweet—just like you.”

When it comes to gifts, moms really appreciate ones that are meaningful or caring: an old family photo made new again by a beautiful frame, a mom and daughter day at a local spa, their car washed, anything made by hand by their kids.

Photo by Bruno Nascimento on Unsplash

Photo by Bruno Nascimento on Unsplash

2. A connection. If you can’t be with Mom on Mother’s Day, call her, FaceTime or text. Moms want to hear from you! Tell her what you love most about her. Relive your memory of the family vacation to Disneyland. Make Mom laugh by letting her know you haven’t forgotten the time she burned the Thanksgiving turkey, or the time she threw your brand new jeans in the trash by mistake. Make her cry by telling her that as soon as the bell rang after your very first day at school, the one face you couldn’t wait to see at the gates was hers. Moms want to feel connected with their kids on Mother’s Day. Show her the bond of love and family is still strong.

3. A day off from “Mommy” duty. We heard this most from moms with babies and young children. Their dream Mother’s Day is a day off from cooking, cleaning and running the household. They would really appreciate sleeping in. And while they love breakfast in bed, they would love it even more if you washed up after yourselves! #keepingitreal Clean the skillet and the stovetop—and why stop there? Nothing says, “I love you, Mom” more than cleaning the entire house!

Photo by Ben Wicks on Unsplash

Photo by Ben Wicks on Unsplash

4. Grandchildren. It’s a universal truth moms adore grandkids. If you have kids, this is a no-brainer. Bring your babies over to see Grandma. You don’t have to plan anything special. Bring cookie dough and sprinkles and let Mom and the kids bake cookies together. Or ask Mom what her favorite movie was when she was a child, and sit three generations of your family down on the couch and watch Black Beauty, Wizard of Oz or the Sound of Music. If you don’t have kids yet, we have a message from your mom. “What are you waiting for?”

5. Time. Mom just wants to spend time with you on Mother’s Day. We heard this answer over and over again. A beach day, family movie night, a potluck dinner, a day of shopping followed by afternoon tea: the most important thing to Mom is spending time with you. As we get busier and busier with our lives, Mother’s Day gives us the chance to slow down and appreciate the people who are most important to us. More than anything, moms want their families together on Mother’s Day

Photo by Edward Cisneros on Unsplash

Photo by Edward Cisneros on Unsplash

6. Love. “Being deeply loved by someone gives you strength, while loving someonedeeply gives you courage.” We don’t know about you, but we’re pretty sure that Chinese philosopher Lao Tzu was thinking about how fiercely mothers love their children when he wrote that saying way back in 500 BC. No one loves us like our mom, no one protects us like our mom, no one celebrates our triumphs and takes the weight from our shoulders like our mom. Moms encourage our first smiles, hand-hold us through our first steps, bathe us thousands of times, kiss away hundreds of boo-boos, pack uncountable lunches and take all the photographs that will come back to haunt us decades later when we bring home a date.

A mom’s love is fierce, tender and everlasting. And the number one thing moms want this Mother’s Day is to feel their love is returned.

An EGGcellent Party

4.17.2019

In the spirit of Easter, we decided to have a dEGGcorating party! We gathered all the ladies (plus Scott & Ryan) and got down to business. Check out some photos below from our EGGcellent party and get inspired to have your own!–Who said decorating eggs was just for kids?!

Each person was equipped with a bunny headband (made by us of course), a plethora of eggs and all the kits, markers, paint, dyes, washi tape you can think of. (Gloves are recommended if you prefer not to look like your egg when you’re done)

We taped up our very own Pinterest board on the wall for some inspiration–which also doubled as some really cute decoration! (Thanks Haley!)

Our egg dyeing station had pretty much every color under the sun! Check out Real Simple’s article on what you need and simple directions to follow on how to dye an egg. (This one is great for kids) Bustle has more intermediate ideas if you are feeling ~fancy~.

For a more abstract look, you can dye the eggs with whipped cream! Follow My Baking Addiction’s article on how to do it–it’s super easy to follow. (this is where those gloves would come in handy!)

And if you’re not feeling so creative, fear not! We’ve got you covered with EGG DECORATING KITS! Our dapper bunny is a great classic choice.  For a more trendy look, this unicorn decorated egg is inspired by Coachella–and even though Coachella trends will come and go, this guy will never go out of style. #timeless You can get our kits at your local TjMaxx, Home Goods, or Marshalls!

If you don’t feel like using any of these methods or if you want to mix, feel free to go freestyle and create your own one-of-a-kind design!

No matter the outcome, the most important thing is that you had fun
and if there’s one thing that we know how to do here at Elūm, it’s just that. Happy Easter!

 

Elūm’s Spring Fling

4.11.2019

We love spring here at Elūm! April in Paris, fresh horizons and alfresco lunches: bring it on! We’re breaking out the flip-flops, cranking our office windows, waxing our surfboards, chilling the rosé and getting giddy with it! We’re declaring our First Annual Spring Fling! What are our artists and designers dreaming up this spring? What colors are they rocking? What foods are they craving? And what exactly do they get up to when they leave the office? We need to know! So we corralled them into the lunchroom, plied them with fish tacos and donuts (we know from experience they won’t talk if they’re hungry!) and asked. Read on for their light-up-social-media replies.

 

What colors are rocking your world this spring?

“All the yellows!” shouts our senior designer, Shannon L. Another of our senior designers agrees. “Yellow,” repeats Polly G with feeling. While Olga G, one of our graphic designer admits, “I’m still stuck on mustard.” Kristi C, our creative director, is also feeling the mustard, along with “Blush pinks and dark blues.” Colors are fighting words here at Elum and production artists Jael P and Scott H are willing to go to war for shades of blue. Meanwhile Shelby H, our lovely product development lead, is all about “Emerald green”. You go, girl! No color is left behind on this watch!

Spring cleaning or spring planting?

Kristi C declares, “Both! Purging paperwork, clothes and items I do not generally use in the house. Planting lots of ferns, podocarps, succulents.” Meanwhile Haley F, one of our senior designers, declares herself for spring planting. “We just moved into a new apartment with a large screened-in front porch and you better believe it is about to be a jungle out there.” We believe you, Haley! We also believe the five artists and designers who declared themselves ready to clean house this spring. We know your instagrams, #elumdesigners. We’ll be waiting on those before and after pics!

Fashions, homewares, style trends: what are you obsessing over this spring?

We opened a can of worms with this question. “Shoes!” shouts production artist Mikaela L. “Fitness!” counters Scott H. “Typography,” declares senior designer, Polly G. “Lots of matte black ceramics,” says Kristi C, “mixed with gold, silvers, terrazzo stone patterns and pops of fun bright colors.” I think it’s safe to conclude that we’re obsessing about a LOT of things here at the moment!

 

What are you listening to?

In no particular order: NPR, Michale Bublé, Odesza, La La Land, traffic updates and podcasts!

 

More importantly, what are you craving for lunch?

Poke!” declares Jael P.  Shelby H counters with, “Smoked salmon on an everything bagel” which pretty much has everyone in the office nodding their heads. When Mikaela L declares, “Pizza. Always,” we burst into spontaneous applause. There’s no arguing with the classics!

If you could travel anywhere in the world where would you head to this spring?

Australia, Bali, the Serengetti, Budapest, Chile, and our local Anza Borrgeo desert: that’s six out of seven continents. We’re still trying to figure out why none of our designers has Antartica on her list. Any idea why? #coldestplaceonearth

 

What’s your favorite piece from Elūm’s spring collection?

At this point the crew starts getting rowdy. “Paradise Palms Weekly Desk Planner,” shouts Haley F. “I love those inside pages!” Scott H has his own opinion. “Subtle Gem Weekly Eats. It helps get the hard decisions out of the way and is ok to have at home as a guy.” Meanwhile Shannon L declares herself for, “Smokey Stone 3 Pack Journals. So. Pretty.” While Kristi C gives a shout out to our “Lustre Wash Padfolio.” This could go on all day! We’re pretty passionate about stationary here at Elum.

Paradise Palms Weekly Desk Planner

Subtle Gem Weekly Eats

Smokey Stone 3-Pack Journal

 

Final season of Game of Thrones or live action The Lion King?

Turns out we’re also passionate about GOT. Eighty percent of us are iron-throning all the way, baby! Haley F sums it up by declaring herself, “Team Khaleesi!” Badass boss girl on a dragon? Yep, we’re down with that!

 

“Valar morghulis” or “Hakuna matata”?

Based on our answers to the last question you’d think we’d all be “Valar morghulis”, right? Turns out our artists and designers are a free-thinking, confound-the-stereotypes sort of bunch. While we do understand that everyone must die, we much prefer to live by Elton John’s Lion King philosophy, “Hakuna matata”. No worries. #swahiliwisdom

 

What are you most looking forward to this spring?

“Going to baseball games and eating stadium pretzels and garlic fries and taking my dog to the beach!” Shelby H tells us. “Sunshine!” says Haley F. “Being outside!” agrees Mikaela L, while Olga G adds, “Good weather to hike!” The final word, however, goes to Jael P who melts our hearts with her answer, “Getting married!”

We wish you and your partner all the best for your spring wedding, Jael! Here’s wishing you sunshine, pizza, the color yellow, trips to all seven continents, and hakuna matata! You remind us what we’ve known all along: Spring is for celebrating love!

Spring Careening

3.22.2019

In the words of the immortal Ella Fitzgerald Spring Is Here! Flowers are budding, days are getting longer and it’s time to get fresh and fierce. Let’s stow away our sweaters and knee-high boots, switch out pumpkin lattes for iced Pink Drinks, and start checking out the key spring bling. We’re ready! We’re dropping our Spring Collection here at Elum and to celebrate we’re floating our guide to spring essentials. Want to know where to go, what to eat and how to dress in SS19? We got you covered with our Spring Careening.

WHAT TO WEAR

Pistachio is having a moment. From frothy frocks at Valentino to the prettiest print blouses at Anthropologie, this light-as-air green is Instagram ready for spring. Dip your toe in the sagey-minty sea by pairing a chic tee with jeans or a denim skirt. And don’t forget to show off your fashion credentials by combining this season’s freshest color with the ongoing trend for mini bags with this gorgeous Mini Romantic Backpack. #styleswoon

WHAT TO LISTEN TO

Reach Out I’ll Be There by the Four Tops to go with the card, of course! Indie pop queen Jenny Lewis has just dropped new music featuring a trio of major wingmen. Ringo Starr, Bryan Adams and Beck have collabed on the Las Vegas born singer-songwriter’s On The Line album. We’re loving Jenny’s pistachio-stylin’ and her tell-it-like-it-is lyrics.

WHO TO FOLLOW

We are crushing on Lee Litumbe (@spiritedpursuit) for the inspiration, meditation and effortless beauty she brings to every post. Jessica Romero (@dearestdaughters) is also killing us right now with her candid take on raising her three adorable daughters. And we’d like to steal chef and author Mimi Thorisson’s entire life (@mimithor). Because French cooking, French farmhouses and French style slay us every time. #vivelafrance

WHAT TO DRINK

Here’s a topic that warms our heart at Elum #adultbeverages. Spring is all about the rosé, baby! Nothing says April more than a crisply chilled glass of pinkness. We adore the peachiness of Yes Way Rosé and the ballet-slipper sophistication of Chloe Rosé. And don’t get us started on pink Champagne! Seriously, we consider rosé Champagne to be the Disney Princess of wines!

WHAT TO SEND

Our Rosé Congrats card, of course! We did warn you we’re crazy about the pink stuff, right? And our Owl Be Here For You card…because letting your bestie know you’ve got her back never goes out of style.

WHAT TO EAT

Another subject we’re passionate about here at Elum: food! By now you know we love fish tacos. We have to—it’s the official food of San Diego! But this spring we’re also craving everything Carlo Cao of @vegaliciously is serving, including this to die for pizza primavera and food-porny ravioli with zucchini. We also believe carbs will never go out of style or season and are drooling over Trader Joe’s Pancake Bread. Feeling a little guilty about the pancake bread, we’re also backing the new Asian supergreen, celtuce. Think of it as a cross between celery and asparagus. The NY Times has it tipped as the breakout green of 2019! We’re charring our celtuce on the grill and pouring hollandaise sauce over it…because that’s the way we roll.

HOW TO GET DOWN TO BUSINESS

Our Spring Stationery Collection has dropped and we’ve got the perfect pieces for the ultimate #deskgoals. We all want to do this adulting thing right and look good doing it. There’s something in this collection for everyone!

WHAT TO READ

Helen Oyemi’s Gingerbread follows a British woman and her mother as they delve into family baking traditions and family secrets. We can’t wait to read it this spring, along with Anne Beattie’s new novel A Wonderful Stroke Of Luck. Any story set in a New Hampshire boarding school has us at “Hello!”.

WHERE TO VISIT

Washington DC’s three thousand cherry trees are set to bloom any moment and we’re counting down the days. With its dozens of free museumn and art galleries, DC is one of the most visitor-friendly cities in the country. Take a stroll along the glorious tidal basin and view the Martin Luther King, Jefferson and Franklin Delano Roosevelt memorials, and then stop for cocktails at the Off The Record Bar in the Hay Adams Hotel. Located a stone’s throw from the White House, Off The Record delivers a clubby hit of insider power. That woman sitting at the bar, chatting on her cellphone? Our lips are sealed, Senator.

Spring is a time for new beginnings, daffodils, fresh fruit, cotton blouses, peep toe heels and blue skies.
What are your plans and loves this spring? Let us know!

#BalanceForBetter

3.08.2019

We are committed to empowering women and girls at Elūm. We believe the world needs more women scientists, engineers, designers, programmers, creators, entrepreneurs and leaders. #BalanceforBetter. We believe in girls on top, women supporting women, female-led brands, Chaka Kahn, Malala Yousafzai, and She-Ra! We say a woman’s place is wherever she damn well pleases! We’re excited about a future where a women is free to love whoever she chooses and can choose to do whatever she loves.

To celebrate International Women’s Day we sat down for a chat with our very own boss girl, Melissa Foster. Melissa is our co-founder here at Elūm. She is passionate about encouraging women to fulfill their potential and support one another in the workplace. And as a mom to two daughters, she is actively engaged in raising kind, fearless and gutsy girls.

Hi, Melissa. Thanks for talking to us today. Can you tell us a little about yourself and how you got started in the stationery business?

I grew up a very artistic kid. I loved to draw mostly, but there were so many creative outlets that I would explore, from creative writing and interior design to graphic design and even fashion design. I knew I wanted to become a business owner so that I could run my own show, so I got my BA and started in Advertising. It was when I took a job in a small printing boutique that I became a true paper guru. We were always flooded with the latest paper samples and I received one from a small batch company in Colorado that was all handmade cotton rag. It was thick, fibrous, and soft like a sponge. This began my love affair with paper, and led me to discovering letterpress. At the time it was a forgotten medium that could bring handmade paper to life.

A few years later when a client approached me to design a letterpress-printed wedding invitation, I got lucky. From that one event I caught the eye of one of the most high profile wedding coordinators in San Diego. She introduced me to an inner circle of strong women in the wedding planning industry and I instantly became flooded with business.

What were your goals when you co-founded Elūm?

My goals were simple; to reintroduce letterpress in a way that people had not seen it before and to make them swoon over paper the way that I did. If it worked, I would get to do art, be creative and feel good every day.

Were you ever given any advice that you took to heart and now guides you?

Yes. Failure is the best way to learn. With every failure along the way, I would look back through it and find out where and how things went wrong. Then I would implement a solution for moving forward and just keep on growing.

Have you experienced challenges as a woman running a business?

About three years into my business, I gave birth to my first daughter. I had a play room set up for her in the adjacent office and I was ready to bring her into the shop with me each day. I felt so fortunate, as a business owner, to have the luxury of doing this. But it immediately became very clear that my attention could not be divided. When it came to my daughter versus work, my daughter was my priority every time. It was extremely difficult for me to juggle being the kind of mom I wanted to be all while in the midst of getting my business to the next phase. I began a very real and hurtful internal struggle between my innate yearning to be with my baby and the practical need to continue on with Elūm so that I could support my family. It was more difficult than I ever imagined it would be.

What advice would you give to a woman thinking of starting her own business?

It’s so different today with the social media aspect being such a tremendous part of it all, and the competition seems more fierce than ever because of it. Just keep your focus on what you are trying to achieve and push on. And when an opportunity arrises, always say ‘yes’ and figure out the ‘how’ later.

How important is it that women support and encourage one another in the workplace?

It’s paramount. Throughout my career my greatest mentors and business supporters have been women. They are the ones that kept me sane through it all. Just one conversation with a fellow business owner and I felt heard, acknowledged, and not alone. And one lunch with my former boss and mentor (and the best negotiator I know) and I am recharged for my next challenge. Women are so critical of themselves and this makes it all that much more important that we make it a point to reach out and support one another.

As mom to two amazing daughters, how do you raise your girls to be strong and empowered?

I don’t do things for them that they are capable of doing for themselves. By the time they could talk, I had them voicing their own orders to the waiter. And if they needed a straw or a fork, they would have to ask for it. It is also very important to me that my daughters know they have a voice with me and with any superior for that matter. It’s okay to be upset about something, but I encourage them to come to me with a solution rather than complaint. I explain the importance of communication and that if they are having trouble in math and can’t finish the homework, to email the teacher and ask for assistance. This is a skill set that they will utilize throughout their careers.

We volunteer a lot. I want my girls to feel the incredible joy that comes from giving back, and they do. I also stress that when they have a ‘friend’ issue to go directly to the source and to actually TALK it out. Not text. Talk. And to be vulnerable. Trusting and supporting your girlfriends means telling them when they have hurt you, saying you are sorry when it was your fault, and cheering them on when they succeed at something. It can literally change the trajectory of your own self-confidence. And recently I hosted a “Healthy Sex Chat” for my fifteen year old and some of her girlfriends. We had a Sociologist specializing in Intimacy and Relationships come speak to our girls about such things as body image, disempowering messages to girls/women through media literacy and song lyrics, sexual consent, and the importance of desire, thus normalizing female desire and pleasure. Let’s just say, it was AWESOME.

Do you have a favorite quote?

“If you are always trying to be normal, you will never know how amazing you can be” —Maya Angelou

On International Women’s Day, what is the most important message you want to send out to young women?

Really listen to the encouraging words you receive along the way. It can be a knee jerk reaction to deflect praise, but if you really take it in you can use it in combination with what you love doing and let it guide you to where you are meant to be. Oh, and go sit with your boss at the lunch table every once in a while . . . she gets lonely.

We’ll sit with you anytime, Melissa! Thanks for inspiring us and starting the conversation today. Now let’s hand it off to our visitors.
Add your voice to the conversation and let us know what you think. And always remember to celebrate and champion ourselves as women.

CLICK HERE TO SHOP OUR EMPOWERMENT PRINTS

CLICK TO SHOP OUR MUG AT PAPER SOURCE