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Unicorns Unlimited

7.11.2018

Hello! We are Elūm and we have a problem. We’re obsessed with unicorns. We can’t stop thinking about them and adorning our paper goods with them. “They’re fun,” declares Haley, one of our senior designer. “They’re a symbol of joy, hope and boundless magic. It’s no wonder they have spread into things that are usually mundane. Why not add a dash of magic to dyeing your hair, bringing a reusable bag to the grocery store, or even your morning toast?” Today we’re celebrating our U-love by hosting an Elūm roundtable devoted to our favorite mystical beast.

The first thing we agree upon is that we believe in unicorns on roller skates, and will be first in line to buy tickets to Unicorns On Broadway if Andrew Lloyd Webber ever decides to create the show. Our designer Ali says, “Unicorns represent the magic of childhood and the belief that anything is possible! They bring us back to simpler times of playing with My Little Ponies, collecting Lisa Frank binders, and making your dad pause the VCR on Tom Cruise’s Legend so you could see a real unicorn.” When we hear that Ridley Scott, the director of Legend, used “Unicorns represent the magic of childhood and the belief that anything is possible.” a recording of humpback whales to create the sound of unicorns at play it makes us love his movie, unicorns and whales even more.

Shannon, another one of our senior designers, asks the question, “Why be a pony when you can be a unicorn? Unicorns remind us to be our own unique selves, and that which makes us different makes us powerful.” At Elūm we believe there is nothing in the world quite like unicorns and nothing quite like you. That’s why we come to work each morning. Rhinos and narwhals are the only other mammals on the planet who have a central single horn like unicorns (the narwhal’s amazing spiral horn is actually a protruding canine tooth), and we celebrate their adorable uniqueness too.

Our designer Olga believes, “Unicorns are both symbols of childish innocence devoid of any additional subtext, as well as an ironical and witty representation of all things weird and impossible in our daily lives.” The collective noun for unicorns is a blessing of unicorns, and that’s what we believe unicorns bring to the party: pure sparkly fun. In mythology they are symbols of purity, and legend has it they can only be captured under a full moon by a virgin. We’re not sure anyone at Elūm will be capturing a unicorn any time soon, but whenever there’s a full moon we’re going to look!

“The Unicorn is a Feminist symbol,” Shannon reminds us. “They are ‘girly’ but also super strong. You may be distracted by their rainbow tails, but they have magic powers “Why be a pony when you can be a unicorn?” and a weapon on their head and don’t you forget it!” After we stop cheering, we learn a unicorn’s horn is known as an alicorn and has the power to purify water and neutralize poison. Unicorns are traditionally slow to fight, preferring to settle differences peacefully, but if you ever come between Baby U and Momma U, be prepared to deal with Momma U’s horn charging toward you at full speed. Imaginary or not, that’s gonna hurt.

After some discussion we agree we’re not even sure if unicorns have a gender, and love and support the fact they have become symbols of the transgender and genderfluid communities. Go purple unicorns!

“Unicorns remind us not to take things too seriously,” says Haley. “I mean, c’mon, who doesn’t want a break from being an adult?” Lake Superior State University understands this and issues a delightfully whimsical hunting license for unicorns. Their hunting regulations include permissible times of day for questing. “Unicorns may be taken during daylight and dark except for those hours when the Tooth Fairy is about. She was once frightened by a grumpy unicorn and in deference to her attitude we make the exception.”

Olga says unicorns, “are a flashback from our childhood when every day felt magical and adventure-filled and anything was possible.” We nod our heads and agree we’re “Unicorns remind us not to take things too seriously. I mean, c’mon, who doesn’t want a break from being an adult?” getting closer to the heart of the unicorn’s enduring power. Shannon adds, “When everything is awful, unicorns remain fun and sparkly. They remind us of better days, waaay back before we knew about global warming and human rights violations.” Unicorns are part of our collective childhood. They not only represent our innocence, but also the innocence of the entire world. Existing in a land of rainbows, waterfalls and serene green hills, they reflect our most simple and noble dreams as humans. Beauty, peace and love for all.

We take a moment to sigh and finish our unicorn smoothies and then head back to our desks. Blank paper awaits, and we’re itching to start important unicorn work.

CLICK HERE FOR A SELECTION OF LETTERPRESS UNICORN CARDS

5.0 Shades of Pink

6.22.2018

We love the color pink here at Elūm so when we learned June 23 is National Pink Day we didn’t need much persuading to celebrate. Pink is the color of princesses and peonies, breast cancer, gay pride, happiness, flamingoes and bubblegum. Audrey Hepburn famously declared, “I believe in pink!” We believe in it too so we set out to discover as much as we can about our five favorite shades of pink.

1.0 True Pink. Pink was a bit of a later starter compared to others colors. While red, blue and purple where swanning around the Medieval world, dressing royalty, adorning paintings and generally getting themselves into trouble, pink didn’t even have a name. It wasn’t until Elizabethan times, that people began to use the word pink to refer to the color. The name comes from the flower Dianthus which is a true and pretty pink.

After a late check-in to the color party, pink wasted no time claiming the romantic high ground. Shakespeare used the word pink in two of his plays, most-fittingly the great love stories Romeo & Juliet and Anthony & Cleopatra. With the Bard’s stamp of approval under its belt, pink had officially arrived.

2.0 Magenta. In 2013 NASA announced it had discovered a pink planet. This adorable heavenly body orbits the star 59 Virginis and is named GJ 504b. It’s four times the mass of Jupiter, fifty-seven light years from Earth and a toasty 460°F year round. “If we could travel to this giant planet,” Michael McElwain, a member of the discovery team at NASA, tells us, “we would see a world still glowing from the heat of its formation with a color reminiscent of a dark cherry blossom.”

The rich magenta color of GJ 504b is due to methane fluorescing in its atmosphere and potassium which emits wavelengths in the violet spectrum. At Elūm we love this glowing pink planet so much we’d like to send it a sparkly Thank You note just for existing.

3.0 Rose gold. If beautiful Princess Pink married dashing Prince Gold and they had a daughter, she would be named Rose Gold. This perfectly dreamy color occurs when gold is combined with copper and a hint of silver to produce a delicate pink metal. Carl Fabergé, jeweler to the Russian czars, was one of the first craftsmen to put this charming alloy to use, most notably in his breathtaking Fabergé Eggs.

Despite its delicate appearance, rose gold is tougher than it looks and is more durable than yellow or white gold and less likely to tarnish. Add in the fact that its soft pinkish hue makes it flattering to most skin tones and it’s no wonder we love it like crazy.

4.0 Blush. If any color is having a moment it’s the dusky salmon-hued shade of blush known as millennial pink. Style bibles love to weigh in on how and why it’s so popular, but to us it’s simply a variation of classic blush. And blush pink will never go out of style. Blush is the color of hope and promises, of babies’ cheeks and bridesmaid dresses, chilled rosé and seashells. Newlywed Meghan, the Countess of Sussex, wore a blush pink Carolina Herrera dress for Trooping the Colour earlier this month, and Jay- Z just wore a blush pink John Galliano suit at the Louvre while shooting his and Beyonce’s APES**T video.

Vogue may have declared millennial pink over, but its big sister blush isn’t going anywhere.

5.0 Hot Pink. Who doesn’t love a color with the word “hot” in it? Hot pink reminds us of bad fashion choices in the 80s, of questionable prom dresses, Malibu Barbie, Dirty Dancing and Wham! It shows us that pink isn’t all petals and ballet slippers. It can be as bold and sexy as red. Italian fashion designer Elsa Schiaparelli introduced the world to hot pink in 1937. Schiaparelli dressed Marlene Dietrich, Great Garbo, Katherine Hepburn and Lauren Bacall. When she invented a color the fashion world took notice.

“Bright, impossible, impudent” hot pink has been part of the landscape ever since. It’s even been declared the new orange as increasing numbers of construction and road workers are adopting it as their color of choice for safety vests and hard hats. Turns out hot pink is just as visible as blaze orange yet a whole lot sassier. At Elūm we are hot pink’s biggest champions. We love a color that isn’t afraid of being its own bold self.

CLICK TO SHOP A SELECTION OF PINK ITEMS

How To Pick The Perfect Birthday Card

5.14.2018


It’s a universal truth that everyone has a birthday. It’s also a universal truth that picking the right card can be tricky. We’ve all been there. It’s 9pm on a week night and we’re in the drugstore trawling the Greeting Card aisle, desperately searching for a last minute birthday card for our sister. Do we buy the funny one with the cat getting a manicure? Or the serious one that declares, On Your Birthday With Love? This is where we normally wander over to the freezer aisle and snag a pint of dulce de leche—we can make a decision see—while wondering if Sis really cares about whether or not she receives a card. In our hearts we know she does, but it’s late and we have ice cream, and choosing the right card suddenly seems like too much responsibility for one person to bear.

At Elūm we understand BCIS (Birthday Card Indecision Syndrome)—heck that’s one of the reasons we started our company—which is why we’ve collected 4 fierce tips for picking the perfect birthday card.

1. Consider the tone of your relationship with the birthday gal or guy and match it to the tone of your card. If it’s a work-related acquaintance, always pick a card you’d be happy to show to your boss. Keep it primetime and office whimsical. If the recipient is an older relative who you have great affection and respect for, go with a classic. You can’t go wrong with a timeless floral or a vintage all-rounder. If it’s your bestie, go to town and celebrate her (or his) fab self. This is the person who’s seen you eat all the brownies, down two margaritas back-to-back, and finish with the ugly cry. Show them you adore and cherish them in the most shout it from the rooftop way.

If you’re sending a birthday card to a parent, we have it on good authority that any card with the word Mom or Dad on it will send them dizzy with delight to their happy place. Turns out parents are surprisingly easy to please with cards. We’re still working on the complex algorithm of birthday greetings for siblings, but we’re predicting a sweetly-fun statement of fact will always carry the day!

2. A less-than-ideal card is better than no card at all. Giving a birthday card is about recognizing and acknowledging the value of its recipient in your life. Think about it: If you received a cheesy, run-of-the-mill card but when you opened it found a touching handwritten note inside, how would you feel? Pretty cherished, right? So don’t sweat it. If you purchased the cat getting a manicure card for your sister but then decide you’d really like to say something heartfelt instead, say it! Right there inside the cat card. Sis, I love you more than cats having manicures. You are the most constant and remarkable force in my life. Katy. XOX

3. Stock up! We have umbrellas for when it rains, Vitamin C pouches for potential sniffles, and entire quadrants of our wardrobes devoted to the little black dress. Why? Because we predict we will need them in the future. According to statistics the average person sends 11 greeting cards a year. We know birthdays are on the horizon so why not plan for them? Think of birthday cards like panty hose or ramen noodle: it’s always good to have a couple extra in stock. So next time you purchase a birthday card take a few minutes longer to select some sidekicks as well.

4. When all else fails and you’re rendered immobile by the dreaded Birthday Card Indecision Syndrome, unable to decide what type of card to send to your preschooler’s teacher/your personal trainer/your brand-spanking-new boyfriend have a fallback position. Bypass the humor section, the cutesy animal section, and the heart-on-your-sleeve section and make a beeline for classic minimalism. A simple Happy Birthday with zero graphics on the front is as blank a canvas as a birthday card gets. Understated elegance never goes out of style or season and is always perfectly appropriate. Keep it neutral with a simple signature, warm it up with a handwritten message from your heart, or embellish it with hand-drawn flowers and stars. Make it your own.

Never forget that when you send a birthday card you create and store a little magic. We call it card-fairy magic here at Elūm. It’s released the moment your envelope is opened by someone you care about or love.

What tips do you have for picking the perfect birthday card? We’d love to hear them! Leave a comment below.

CLICK TO SHOP ALL OF OUR LETTERPRESS BIRTHDAY CARDS

Office Life: Museum of Ice Cream Team Field Trip

9.11.2017

Adult field trips are the MOST FUN as we recently discovered on our Museum of Ice Cream team field trip in Los Angeles. If you haven’t yet heard of this magical place, it’s a pop-up art museum with nothing but ice cream themed exhibits and delicious sweet treats to accompany many of the installations.

We got out of the office for the day to find inspiration at this colorful and delicious museum. Plus, we brought along some of our favorite ice cream themed cards for photo ops! If you want to get a first-hand look at all the fun Elum had and get an insider peek into this sold out pop-up museum, keep scrolling!

Office Life: Museum of Ice Cream Field TripAs the anticipation of getting into the museum grew, we were tasked with choosing a group name that was a combo of an ice cream flavor and an animal, so naturally, we deemed ourselves the Pistachio Llamas.

Museum of Ice Cream Team Field TripLike Wonka’s Chocolate Factory each room in the Museum of Ice Cream is brimming with pure imagination. Designed to provoke inspiration and bring you back to that magical feeling of kid-like wonder (not to mention it’s an ideal place to score a few amazing selfies.) The first room was a series of picture-perfect backdrops accompanied by a scoop of vanilla brownie ice cream.

Office Life: Museum of Ice Cream Field TripThe exhibits were truly laughter inducing, with squeals of excitement erupting every time we turned a corner to see a new room. There was a small traffic jam at the banana swings as each person in our party took a turn. As you can see from our Art Director, Amy and Creative Director, Kristi below, these swings were pure joy.

Office Life: Museum of Ice Cream Field TripWe explored our way through the banana jungle. The perfect place to style our “Birthday Bananas” card.

Museum of Ice Cream Team Field Trip

Office Life: Museum of Ice Cream Field TripSenior Designers, Samantha and Shannon took their turn on the banana swing as Designer, Olga got lost in a sea of bananas.

Office Life: Museum of Ice Cream Field TripThe mint room was a living art installation with three different types of mint growing inside. We were encouraged to rub the leaves between our fingers to smell the differences between them. Samantha opted to get right in the action. If greenery isn’t your thing, this room also offered mint chocolate chip Mochis!

Office Life: Museum of Ice Cream Field Trip

Museum of Ice Cream Team Field TripSome of the team used the bright and cheerful backdrop of the Rainbow Sherbert room to snap pics of our “Every Flavor” and “Lucky Birthday” cards. Meanwhile, Regional account manager, Zoe, got caught in an action shot while she was mid-boomerang!

Office Life: Museum of Ice Cream Field TripThen there was a quick impromptu dance party in the hallway.

 

Next, our childhood wishes for larger-than-life sweets were finally realized. This enormous popsicle exhibit had us dreaming of a world that rains down giant frozen goodness from the sky.

Office Life: Museum of Ice Cream Field Trip

Museum of Ice Cream Team Field TripThe gummy bear installation ended up being one of our favorite photo backdrops. Each wall featured unique, bold color-blocking reminiscent of mod 70’s style with life-sized gummy bears scattered throughout. As an added bonus we got tasty gummy bear treats while we explored this exhibit. There was a mad dash to get photos in front of every wall and with every bear before we moved on.

Office Life: Museum of Ice Cream Field Trip

Office Life: Museum of Ice Cream Field TripThe Black Cone room was a small transitional room between the Gummy Bears and the Sprinkle Room. It was covered in sculpted chocolate cones stuck to the walls each one is unique and individually hand made. They were also doing tasters of black candies in this room that included dark chocolate covered malt balls and black licorice.

Museum of Ice Cream Team Field TripOverall, the Sprinkle Pool was the universal favorite. The pool is filled with over 93 million plastic sprinkles (about 1 million of which were stuck in Kristi’s shirt after we buried her in sprinkles.)

Office Life: Museum of Ice Cream Field TripTime was limited in the Sprinke Pool but that didn’t stop us from making the most of it while we could (and making a huge mess).

Office Life: Museum of Ice Cream Field TripIt’s true that everything in life is better topped with sprinkles. For the rest of the day, we kept finding sprinkles hidden in our shoes, pockets and rolled up cuffs on our jeans.

Office Life: Museum of Ice Cream Field Trip

Office Life: Museum of Ice Cream Field TripTo finish out the museum experience we got one last round of ice cream in the lounge and then scoped out the gift shop.

Office Life: Museum of Ice Cream Field TripHave you been the Museum of Ice Cream or any other fun art installations? We’re always looking for new inspiration and places to take team field trips so tell us about yours in the comments below!

6 Must-Haves For Your Summer Stationery Travel Kit

7.18.2017

Here at Elum we know summer is all about being on the go. You’ve got to make the most of the few fleeting months of good weather, right? Whether you’re at a BBQ, sipping a poolside drink or jet setting around the world, the fast pace of summer can be a lot to keep up with. That’s why we’ve curated a stationery travel kit—to make sure you never miss a beat all summer long. Stay organized, capture your brilliant thoughts and never forget a birthday, wedding or thank you along the way.

Here’s what we’ll have packed in our stationery travel kit this summer.

1.) JOURNAL

Elum Monstera Leaves Spiral Journal | Summer Stationery Travel Kit

There’s a better way to capture your memories than with a selfie stick (seriously, put it down). Take a little time each day to recap your summer adventures in a journal. It’s a great way to unwind at the end of a fun-filled day or pass the time while you’re catching some poolside sun. If you’re having trouble choosing just one method of keeping memories, a travel journal can also double as a sketch book, a scrapbook, a place to house a collection like pressed flowers or to write down the recipes for all your favorite summer cocktails.

 

2.) WASHI TAPE

Elum Flamenco Flamingo Washi Tape Set | Summer Stationery Travel Kit

Washi tape is the perfect complement to your travel journal. It can attach maps, ticket stubs or Polaroids to accompany your brilliant thoughts. It’s also great for gifting. Use it to attach gift tag, dress up plain wrapping paper or as a colorful replacement to ribbon on gift wrap. It’s the perfect way to dress up a card’s envelope. You can even use it to make an easy DIY book mark, personalize your phone cord (so none of your friends or family accidentally walk away with it) or use it for party decorations.

 

3.) LIST PADS

Elum Lightbulb Magnetic List Pad | Summer Stationery Travel Kit

Summer always seems to fly by so it’s easy to see how things fall through the cracks. Stay uber organized all summer long with a handy list pad. Make a grocery list for your upcoming party and create a checklist for your suitcase so you don’t leave your toothbrush behind (again). It’s also really convenient if you need to leave instructions for your dog sitter, a friendly note to someone parked poorly at a festival (I mean, come on! Finding parking is hard enough and now you’re going to take up TWO spaces?) or maybe even to leave your number for that cute bartender, hey you never know!

 

4.) MINI NOTES

Elum Je T'aime Letterpress Mini Notes

Be ready for whatever occasions summer has in store with a set of assorted mini notes. They may be small but they’ll leave a big impression. Say thanks to the host of a BBQ, leave one for a friend who needs some motivation and have a back up plan for forgetting your Aunt Lisa’s birthday. These little letterpress dreamboats are pint-sized and perfectly portable.

 

5.) BOXED NOTES

Elum 'Ello Letterpress Box Notes

Rediscover the art of the hand-written note. A more meaningful way of staying in touch than sending a Facebook message. The recipient is sure to get the warm-and-fuzzies when they realize you took the time to pen a hand-written letter. You can start correspondence with a new pen pal and look forward to getting something other than bills in your mailbox. They’re also a luxe alternative to a post card on your travels.

 

6.) PEN OR PENCIL

Elum Summer of Stationery Jet Setter Collection

Maybe the most important part of our stationery travel kit is a dependable writing apparatus. Without a pen or pencil you won’t be able to write down your brilliant thoughts, sign your name on a greeting cards or compose a hand-written message.

Want to win one of our Summer of Stationery Travel Kits? Head to Elum’s Instagram and keep an eye out for details.

Is there anything else you think would be super useful in a stationery travel kit? Tell us about it in the comments below!

 

APRIL FOOLS! Brand New Cards for Awkward Occasions!

3.31.2017

Have you ever had a moment where you wished there was a card to say it, so you didn’t have to? Thank goodness Elum just released a new line of cards for all of life’s most awkward moments.

Like when your sister has packed on a few pounds and you want to tell her to maybe have a salad instead.

APRIL FOOLS

Or when you brought your dog to your fanciest friends house and they had a little accident while no one was looking…

Dog Poo

How about the friend who’s always too turnt up? Let them know you’re tired of breaking up their fights in bar parking lots or holding their hair when they’re sick at the end of the night.

Lush

Ever had a tinder date that just couldn’t take a hint? This sloth knows how to break the news that maybe they should leave you alone forever.

Move on Sloth

Coming never to ElumDesigns.com. APRIL FOOLS!

Caught in a Daydream: The Reverie Desk & Stationery Collection

9.01.2016

Sometimes it is beautiful to get caught in a daydream; there’s a peace and tranquility in allowing your mind to wander freely. That is precisely the essence of the Reverie Desk & Stationery Collection, new from Elum. Even if you’re a prisoner to a computer screen most of the week, your mind has the freedom to create a beautiful escape through a daydream. In that same way, the Reverie Collection can turn a mundane workspace into a serene landscape.

Elum Reverie Desk & Stationery Collection
Whimsically flowing watercolors and carefree pen strokes in a flush of lavender, deep navy, pear and sorbet capture the essence of a waking dream. Accompanied by brilliant pops of rose gold, these elements come together seamlessly in the introductory desk and stationery collection designed and manufactured by Elum.

Elum Reverie Collection: Peony Notepad
The Reverie collection is elevated beyond an ordinary stationery line both in quality and design. The addition of one of a kind products like the dimensional Peony Notepad and the 3 Pack Paper Journals with rose gold stitched binding make it truly extraordinary.

ReverieCollection2
We carefully crafted every detail of this collection, from the artful coptic stitch on the Exposed Bound Journal, to the luxe ultra-thick paper of the Edge Painted Note Boards, cleverly called “Certified Snail Mail”. The inclusion of products like the Petite Paper Wrapped Week Ahead Clipboard  will help you get organized for the coming week, making the Reverie Collection the perfect combination of beauty and functionality.

Elum Reverie Desk Collection
Of course no collection from Elum would be complete without a callback to our foundation in the highest quality letterpress printing. The Reverie Collection includes 7 brand new boxed letterpress note cards in gorgeous complimentary designs.

Elum Reverie Desk Collection: Koi letterpress box note cards
You can see the entire collection at ElumDesigns.com. Or find out what our friend’s  Julie Lauren and Kellie Van have to say about the collection on their blogs.

Let us know what you think about the new collection in the comments below.

 

Office Life: Elum Painting Party

8.30.2016

Office Life : Elum Paint Party
We’re a versatile bunch here at Elum. Our extraordinary design team is assembled from all sorts of artistic backgrounds.  We are graphic designers, illustrators, painters, photographers, fine artists, and textile designers. Even though we come from different formal training, two things are absolutely true about every member of this team:

#1- We love to try new things.

#2- We like to party.

A few weeks ago one of our favorite clients asked us to create a hand-painted collection for their next line of desk & stationery products. Even though it’s not something we’ve done in the past we jumped at the opportunity. First we had a team brainstorm to narrow down painting techniques we wanted to execute.  Then, we organized a painting party complete with smocks,  new paints , fresh brushes and our favorite 90’s pop music playlist.

Office Life: Elum Paint Party
The final result is truly a thing of beauty. Because of our different backgrounds each member contributed something unique to the collaboration. As a result, we achieved a perfect combination of  artistic textured brush strokes, delicate watercolor washes and graphic stippling and stripes.

Office Life: Elum Paint Party
The collection continues to come together beautifully. Check back for more progress updates and info on when it will hit stores. If you can’t wait for the new collection you can buy our Reverie Desk & Stationery Collection right now at elumdesigns.com or head over to papyrusonline.com to check out the Bijou Collection, designed by Elum exclusively for Paper Destiny.

Elum is up for 7 Louie Awards (AGAIN!)

4.25.2016

Elum Louie Award Greeting Card NominationsWe’ve heard the old adage “Lucky Number 7” but for Elum it seems to be the luckiest number. For the second year in a row Elum has been nominated for SEVEN Louie Awards. Honestly, we’re so excited it’s impressive we were able to stop high-fiving long enough to get this blog post written. Without further ado, our 7 Louie Award nominations are:

Elum Louie Award Greeting Card Nominations
No 1: If Memory Serves

Back in her college days while “under the influence” someone asked our founder, Melissa, a question to which she looked at them and said, “If memory serves me correctly, I have absolutely no idea.” It got a huge laugh and led her to this hilarious card concept all these years later.

No 2: Nap Hard

We all want to go big for birthdays, but let’s get real, life is tiring.  Inspired by the “work hard, play hard, nap hard” mantra, this card was written for the girl knows a good party needs a good pre-game nap. The combination of witty messaging and extra celebratory confetti  make this card a winner in our eyes and our staff pick favorite!
Elum Louie Award Greeting Card Nominations

No 3: Priceless Torah

Bar Mitzvah cards are usually very serious. This card takes a more light-hearted approach with a playful design and humorous message. It was created to have a hand-drawn feel and ended up with a fun & unexpected dramatic comic book vibe.

No 4: Life is

Sometimes life is super amazing but sometimes life just feels like it’s totally against you. When kind words and motivational quotes fail, this card tells it like it is, with a candor that will hopefully make someone smile during a tough time. We hand lettered the message to give the card a more personal feel and used subtle colors with just enough punch to let the recipient know you are right there with them when life gets tough.

Elum Louie Award Greeting Card Nominations

No 5: Our Gnome

We know how to appreciate a good pun, which makes this card another Elum staff favorite. This sweet & silly letterpress holiday card features adorable gnomes with over exaggerated hats in a cheerful forest scene inspired by Scandinavian design aesthetic.

No 6: Rainbow Cake

Designing our same sex wedding card collection was one of our favorite projects of all time. We wanted to incorporate the rainbow, a symbol of diversity and pride amongst the LGBTQ community, and the traditional wedding cake revealing the colorful layers. It seemed like the perfect celebratory symbol of marriage equality.

Elum Louie Award Greeting Card Nominations
No 7: Everything Fluffy

We think this card pretty much sums up how every little girl feels on her birthday.  Melissa took herself back to childhood days, remembering that “magically dreamy birthday girl feeling” to come up with this message. The cotton candy hair do is the pretty much the epitome of every little girls fantasy.

Obviously we think they’re all winners but do you have a favorite? Let us know in the comments below!

Don’t forget to check back soon to find out which awards we come home with and be sure to follow us on Facebook & Instagram for up to date news and info from Elum!