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Unofficial Summer Tour

5.23.2019

Memorial Day is just around the corner and you know what that means: Summer, we see you. We’re coming for you! White shoes, Mai Tai’s, convertibles, cook-outs and drive-ins: we will be chilling, grilling and killin’ it this summer. Come join us for our Unofficial Summer Tour where we test drive the latest warm-weather trends, fashions and destinations and pick out the best of what lies ahead in June, July and August. Grab your flip-flops and a cold one and let’s wade right in!

Shetland Shindigerry

Lonely Planet has just released their Best Places To Visit in 2019 and we’re thrilled to see the Shetland Islands on their list. Wind-swept cliffs, ancient stone cairns and secret coves tempt the outdoorsy dreamers in all of us. And did anyone say “Up Helly Aa”? Turns out Shetlanders love nothing more than drinking ale, dressing up as Vikings and setting fire to longships.

These most excellent gatherings are known as, you guessed it, Up Helly Aa’s. We don’t know about you but we’re suffering from Game Of Thrones withdrawal pains and there’s just something about the Shetland Isles that hits the Seven Kingdoms sweet-spot. We’re in!

Just Kiddin’ In The UK

On our way home from the Shetland Isles we’re stopping over in England because…romper and bonnet! Seriously, we are adoring British baby clothes this summer. They are just so delightfully proper! Plus, Baby Sussex just arrived. Need we say more?

Color Scheming Back At The Office


We are artists and designers here at Elum. We think color, we speak color, we dream color. And we’re not shy about giving colorful opinions either! This summer is all about the spice draw: cayenne, turmeric, vanilla and saffron. Lela Rose’s gorgeous SS19 collection just about sums it up.We are showing the spice trend some major love with our Zodiac Daily Journals for Anthropologie. Yes, we added pink to the mix. No, we can’t think of a pink spice offhand. Wait a minute…how about Baby Spice?

Spice Girls Summer

The Spice Girls have regrouped (minus the lovely Posh) and are ready for their World Tour.  We can’t wait to see them perform their greatest hits this summer. It’s what we really, really want. Say You’ll Be There!

Stranded At The Drive-In

While Grease just might be the most perfect summer movie of all time, there’s plenty of new movies coming out to get us out of the house and chowing down on popcorn this summer. We can’t wait to see Lion King (did someone say Beyoncé?), Once Upon A Time In Hollywood (did someone else say Brad Pitt?) and Rocketman.

As Elton John is the creative genius behind both Lion King and Rocketman we’re giving him our vote for Man of the Moment. Elton is also touring this summer. In his own words The Bitch Is Back!

Foodies Forever

We like to eat around here. A lot. We spend an embarrassing amount of time drooling over takeout menus and Instagram posts. If someone shouts “Tacos!” it will clear the building. Interestingly enough, an anagram for Elum Design is “glide menus” which we do pretty much everyday when we’re at our desks and lunchtime is approaching. So let’s glide those menus and see where they land! First off, we’re eating anything Julie Sherman @saladforpresident is preparing. We are also totally ready to share sushi with @brunchboys. In fact bring it all on: burgers and fries, bbq, pizza and tacos, tacos, tacos! #didwementiontacos

Adult Beverage Browsing

What to drink with all that food? Cocktails or beer? Wine or shots? Questions, questions, questions. Let’s start slow and build our way up. Summer drinks are all about the fruit so we are loving the ideas of Fernie Brewing Co’s The Reel Peel IPA.

We’re also craving Sangria loaded with strawberries and oranges and kicked up with brandy! Our shot of choice this summer is ice cold @patron chased with a wedge of sweet keffir lime. And we would be remiss in our duty if we didn’t mention our summer cocktail of choice: the Vegas-ready Mai Tai!

Party Central

Have we mentioned we love a good party? Shrimp on the grill, string lights twinkling, sound system breaking out the Marvin Gaye: summer is all about hanging outdoors with friends. Cookouts, barbecues, pool parties, garden parties: we cannot wait! Our Summer Tableware Collection will be dropping soon and you betcha we’ll be using it to dress up our picnic and patio tables!

It’s shaping up to be an epic summer! What are your listening to, what are you eating,
what are you dreaming about this summer? Let us know!

Elūm’s Epic Pub Crawl

5.14.2019

As the weather warms our thoughts turn to cold beer, alfresco dining, fried food, questionable dance moves and karaoke. Yes, we’re talking pub crawls! If you can think of a better way to spend a Saturday evening than strolling around your neighborhood, dropping in on local establishments and enjoying cold ones with friends, let us know. I mean, really, let us know! Elum is based in San Diego so we’re pretty lucky. The Gaslamp Quarter in downtown is an intoxicating, historical (sometimes hysterical) playground where dive bars sit next to ultra-exclusive cocktail lounges and the people watching is world class. We’re planning an Epic Pub Crawl, come join us for some adult only fun!

 

Pacing Ourselves At Rustic Root

The night is young, the sun is shining and the breeze is warm so our first stop is Rustic Root’s stunning rooftop bar. Did someone say “topiary”? As we marvel at a giant ivy-covered duck, we settle into our cushy lounge chairs and enjoy rosé sangria loaded with strawberries and raspberries. Drowsy bees buzz around us and we can smell the ocean a couple of blocks away. San Diego doesn’t get much better than this.

Sidewalk Swaggery At Union Kitchen & Tap

A two minute walk down 5th Avenue and we arrive at our second destination. The sun is setting and we’re ready for some tasty appetizers and even tastier people watching. Union’s charmingly cobbled patio is the place to be so we snag ourselves an outdoor table. Staying on point with our fruity drink vibe, we order a round of Latitude 33’s Blood Orange IPA. Our waitress calls them “beermosas” and suggests an order of chicken wings to accompany them. Sounds good to us! When she offers us a choice of Smoked Cherry BBQ Sauce, Buffalo Sauce, or Sriracha-Maple Glaze it sparks a heated debate. Cherries in a barbecue sauce? Hell yeah! But Sriracha maple? C’mon! And let us not forget classic buffalo. A tough call is prevented when our waitress happily agrees to bring all three dipping sauces to our table.

 

Getting Our Glam On At Side Bar

It’s getting dark and we’re ready to head inside and get this party started! A short stroll through twinkling gas-lit streets brings us to the swanky pink deliciousness of Side Bar. Music is pumping, fuchsia neon is purring and the drop-dead-gorgeous-level of staff and patrons just went straight through the roof. They let us in anyway! We’re seated in club chairs of heavenly orchid-colored velvet, where it quickly becomes apparent that there is only one drink on the cocktail menu for us: the Rich & Famous. Tequila, orange-flower essence, and a sprinkling of gold flakes. We debate whether or not we’re meant to eat the gold flakes or slip them into our napkins and save them as souvenirs. We decide to save them, sighing at the sheer glamour of it all.

 

Keeping It Real At Patrick’s

It wouldn’t be a pub crawl unless we visited an Irish pub! After the heady sophistication of Side Bar we’re ready to get down and dirty. A short stroll leads us to Patrick’s Gaslamp Pub. A live band is jamming, the bartender is on fire, and the patrons are exactly how we like ‘em: rowdy! We pull up at the bar and order burgers and Irish shandys all round. The burgers arrive in baskets accompanied by a metric ton of French fries. We are in heaven! Our toes are tapping, our inhibitions are lifting. There’s only one thing left to do: Dance.

 

Disco Dancing At Double Deuce

We can hear Double Deuce’s sound system throbbing from a block away. The bar is packed and the patrons are raucous. Beneath the spin of a giant glitter ball, a mini-skirted girl armed with a confetti gun is shooting paper streamers into the air, while a millennial-bearded hipster is riding the mechanical bull. YMCA by the Village People is playing and not one person in the room is standing still. We get to it. We’re Elūm and you betcha we know all the moves to YMCA! #noneedtofeeldown We show the young ‘uns a thing or two, avoid poking anyone’s eye out, and collapse in a happy, breathless heap. Life is good. Wisely, we leave without riding the bull.

 

Winding Down At Altitude

We spend the elevator ride up to the twenty-second floor resting. We’ve walked a couple of blocks south to the Gaslamp Marriott and are ready for our final act. The Altitude Sky Lounge offers the best views in the city. We step off the elevator and are surrounded by the dazzlings lights of downtown San Diego, Petco Park and the Pacific Ocean. We find chairs around a firepit and relax over boozy coffee and wicked dessert. Soon we’ll be texting Uber and Lyft for rides home, but for now we’ll sit back and enjoy the sights and sounds of our amazing hometown. #yougosandiego

What do you think? Did we make you want to come visit us?
If you’re a local, did we miss any of your favorite spots? Let us know!

What Moms Want Most On Mother’s Day

4.29.2019

We’re thinking about our moms here at Elum. Mother’s Day is fast approaching and we’re asking the question: What’s the best way to make Mom smile on her big day? We’ve been celebrating Mother’s Day in the US for over a hundred years. On May 12, a hundred and fifty-million of us will call home and say, “Hi, Mom!”. About a third of us will buy flowers (pink roses and carnations are our blooms of choice) and a fifth of us will take Mom to brunch or dinner, which explains why it’s Mother’s Day, not Valentines, that is the busiest day of the year for restaurants. What can we say? We love our moms! At Elum we wanted to find out what moms really want on their big day. What makes them happy? What really touches their hearts and fills them with joy? So we asked. We talked  to all the moms we know and listened (moms love it when we do that!), and are now proud to present the Six Things Moms Want Most On Mother’s Day.

Photo by Elena Koycheva on Unsplash

1. A thoughtful gesture, card or gift. Every mom we spoke to values thoughtfulness over the monetary value of a gift. Moms love a pretty card with a handwritten message inside.

“Mom, you’re always there for me. You’re my home port in every storm. Love, Jess.”
Or “Mom, you cook the best pancakes ever—tender and sweet—just like you.”

When it comes to gifts, moms really appreciate ones that are meaningful or caring: an old family photo made new again by a beautiful frame, a mom and daughter day at a local spa, their car washed, anything made by hand by their kids.

Photo by Bruno Nascimento on Unsplash

Photo by Bruno Nascimento on Unsplash

2. A connection. If you can’t be with Mom on Mother’s Day, call her, FaceTime or text. Moms want to hear from you! Tell her what you love most about her. Relive your memory of the family vacation to Disneyland. Make Mom laugh by letting her know you haven’t forgotten the time she burned the Thanksgiving turkey, or the time she threw your brand new jeans in the trash by mistake. Make her cry by telling her that as soon as the bell rang after your very first day at school, the one face you couldn’t wait to see at the gates was hers. Moms want to feel connected with their kids on Mother’s Day. Show her the bond of love and family is still strong.

3. A day off from “Mommy” duty. We heard this most from moms with babies and young children. Their dream Mother’s Day is a day off from cooking, cleaning and running the household. They would really appreciate sleeping in. And while they love breakfast in bed, they would love it even more if you washed up after yourselves! #keepingitreal Clean the skillet and the stovetop—and why stop there? Nothing says, “I love you, Mom” more than cleaning the entire house!

Photo by Ben Wicks on Unsplash

Photo by Ben Wicks on Unsplash

4. Grandchildren. It’s a universal truth moms adore grandkids. If you have kids, this is a no-brainer. Bring your babies over to see Grandma. You don’t have to plan anything special. Bring cookie dough and sprinkles and let Mom and the kids bake cookies together. Or ask Mom what her favorite movie was when she was a child, and sit three generations of your family down on the couch and watch Black Beauty, Wizard of Oz or the Sound of Music. If you don’t have kids yet, we have a message from your mom. “What are you waiting for?”

5. Time. Mom just wants to spend time with you on Mother’s Day. We heard this answer over and over again. A beach day, family movie night, a potluck dinner, a day of shopping followed by afternoon tea: the most important thing to Mom is spending time with you. As we get busier and busier with our lives, Mother’s Day gives us the chance to slow down and appreciate the people who are most important to us. More than anything, moms want their families together on Mother’s Day

Photo by Edward Cisneros on Unsplash

Photo by Edward Cisneros on Unsplash

6. Love. “Being deeply loved by someone gives you strength, while loving someonedeeply gives you courage.” We don’t know about you, but we’re pretty sure that Chinese philosopher Lao Tzu was thinking about how fiercely mothers love their children when he wrote that saying way back in 500 BC. No one loves us like our mom, no one protects us like our mom, no one celebrates our triumphs and takes the weight from our shoulders like our mom. Moms encourage our first smiles, hand-hold us through our first steps, bathe us thousands of times, kiss away hundreds of boo-boos, pack uncountable lunches and take all the photographs that will come back to haunt us decades later when we bring home a date.

A mom’s love is fierce, tender and everlasting. And the number one thing moms want this Mother’s Day is to feel their love is returned.

Elūm’s Spring Fling

4.11.2019

We love spring here at Elūm! April in Paris, fresh horizons and alfresco lunches: bring it on! We’re breaking out the flip-flops, cranking our office windows, waxing our surfboards, chilling the rosé and getting giddy with it! We’re declaring our First Annual Spring Fling! What are our artists and designers dreaming up this spring? What colors are they rocking? What foods are they craving? And what exactly do they get up to when they leave the office? We need to know! So we corralled them into the lunchroom, plied them with fish tacos and donuts (we know from experience they won’t talk if they’re hungry!) and asked. Read on for their light-up-social-media replies.

 

What colors are rocking your world this spring?

“All the yellows!” shouts our senior designer, Shannon L. Another of our senior designers agrees. “Yellow,” repeats Polly G with feeling. While Olga G, one of our graphic designer admits, “I’m still stuck on mustard.” Kristi C, our creative director, is also feeling the mustard, along with “Blush pinks and dark blues.” Colors are fighting words here at Elum and production artists Jael P and Scott H are willing to go to war for shades of blue. Meanwhile Shelby H, our lovely product development lead, is all about “Emerald green”. You go, girl! No color is left behind on this watch!

Spring cleaning or spring planting?

Kristi C declares, “Both! Purging paperwork, clothes and items I do not generally use in the house. Planting lots of ferns, podocarps, succulents.” Meanwhile Haley F, one of our senior designers, declares herself for spring planting. “We just moved into a new apartment with a large screened-in front porch and you better believe it is about to be a jungle out there.” We believe you, Haley! We also believe the five artists and designers who declared themselves ready to clean house this spring. We know your instagrams, #elumdesigners. We’ll be waiting on those before and after pics!

Fashions, homewares, style trends: what are you obsessing over this spring?

We opened a can of worms with this question. “Shoes!” shouts production artist Mikaela L. “Fitness!” counters Scott H. “Typography,” declares senior designer, Polly G. “Lots of matte black ceramics,” says Kristi C, “mixed with gold, silvers, terrazzo stone patterns and pops of fun bright colors.” I think it’s safe to conclude that we’re obsessing about a LOT of things here at the moment!

 

What are you listening to?

In no particular order: NPR, Michale Bublé, Odesza, La La Land, traffic updates and podcasts!

 

More importantly, what are you craving for lunch?

Poke!” declares Jael P.  Shelby H counters with, “Smoked salmon on an everything bagel” which pretty much has everyone in the office nodding their heads. When Mikaela L declares, “Pizza. Always,” we burst into spontaneous applause. There’s no arguing with the classics!

If you could travel anywhere in the world where would you head to this spring?

Australia, Bali, the Serengetti, Budapest, Chile, and our local Anza Borrgeo desert: that’s six out of seven continents. We’re still trying to figure out why none of our designers has Antartica on her list. Any idea why? #coldestplaceonearth

 

What’s your favorite piece from Elūm’s spring collection?

At this point the crew starts getting rowdy. “Paradise Palms Weekly Desk Planner,” shouts Haley F. “I love those inside pages!” Scott H has his own opinion. “Subtle Gem Weekly Eats. It helps get the hard decisions out of the way and is ok to have at home as a guy.” Meanwhile Shannon L declares herself for, “Smokey Stone 3 Pack Journals. So. Pretty.” While Kristi C gives a shout out to our “Lustre Wash Padfolio.” This could go on all day! We’re pretty passionate about stationary here at Elum.

Paradise Palms Weekly Desk Planner

Subtle Gem Weekly Eats

Smokey Stone 3-Pack Journal

 

Final season of Game of Thrones or live action The Lion King?

Turns out we’re also passionate about GOT. Eighty percent of us are iron-throning all the way, baby! Haley F sums it up by declaring herself, “Team Khaleesi!” Badass boss girl on a dragon? Yep, we’re down with that!

 

“Valar morghulis” or “Hakuna matata”?

Based on our answers to the last question you’d think we’d all be “Valar morghulis”, right? Turns out our artists and designers are a free-thinking, confound-the-stereotypes sort of bunch. While we do understand that everyone must die, we much prefer to live by Elton John’s Lion King philosophy, “Hakuna matata”. No worries. #swahiliwisdom

 

What are you most looking forward to this spring?

“Going to baseball games and eating stadium pretzels and garlic fries and taking my dog to the beach!” Shelby H tells us. “Sunshine!” says Haley F. “Being outside!” agrees Mikaela L, while Olga G adds, “Good weather to hike!” The final word, however, goes to Jael P who melts our hearts with her answer, “Getting married!”

We wish you and your partner all the best for your spring wedding, Jael! Here’s wishing you sunshine, pizza, the color yellow, trips to all seven continents, and hakuna matata! You remind us what we’ve known all along: Spring is for celebrating love!

Sending Thanks

1.25.2019

The Holidays are over and it’s a New Year. Time to pack up the decorations, get organized, and set goals for 2019. Maybe your auntie gave you an Instant Pot for Christmas and you’ve decided to prepare healthy meals from scratch. Maybe Granny splurged and gave you an Apple Watch for Hanukah and you’re resolved to walk ten miles a day—using your watch to track them. Whatever your goals and resolutions are, you need to add an extra one to the list: giving thanks.

Writing Thank-You notes is one of the most precious and powerful habits we can develop as humans. A Thank-You note warms the heart of the person who receives it. It acknowledges their kindness and thoughtfulness and strengthens the connection between you. Thank-You’s on social media or spoken over the phone can be touching and wonderful, but nothing can replace setting ink down on paper. A handwritten note creates a personal heirloom that shows how much you value the recipient. Auntie can’t put a tweet on her mantlepiece and show it proudly to visitors, and no matter how hard she tries Granny can’t lovingly place a Facebook message in the keepsake box she stores under her bed.

We’re big believers in expressing gratitude at Elūm. We know the idea of writing Thank-You notes can seem daunting, that’s why we make so many fun and whimsical Thank-You cards. A beautiful card printed on repurposed cotton rag paper with a simple and heartfelt message inside will never go out of style or be replaced with technology. It represents time and thought. Its arrival in the mailbox creates warm and delightful anticipation, and a loved one can hold it in her hand and think of you. Around here we believe that’s some pretty powerful mojo.

Last month an estate planner wrote to advice columnist Dear Abby. In her letter she spoke of the consequences she witnesses to folk who fail to write Thank-You’s to relatives. Time and time again she sees grandparents and family members disappointed that their generosity has gone unacknowledged. After taking the time to pick out a thoughtful gift or send a small check to help cover expenses, wouldn’t you want to be thanked?

At Elum we think of Thank-You’s as a celebration not a chore. We break out a box of gorgeous Blackwing color pencils, arm ourselves with hand-carved owl and peacock stamps, and fire up McFadden & Whitehead. Ain’t no stopping us from sending thanks, no way! We’ll wrestle you to the ground with our special unicorn moves for even trying! #unicornrumble

We have two rules for writing Thank-You’s: Keep it Fun. Keep it Real.

The fun part is using your creativity to pick and personalize a card. We think you can’t go wrong with a twinkly rainbow of stars or a big beaming sun or an old-school smiley face. Choosing a card that makes your recipient smile always puts you one step ahead! Next crack open those pencils and doodle and decorate to your heart’s content. If you’re thanking Auntie for her Instant Pot, how about sketching one inside the card? If your creation doesn’t end up looking anything like the product shot, no problem. Take your colored pencil and write underneath My Instant Pot, clearing up any confusion. Don’t forget this is a person who loves and knows you. They already know you can’t draw! Stamping, coloring and doodling is all about creating a personal keepsake for your recipient. If you love butterflies, draw butterflies. If Auntie loves owls, stamp an entire parliament of them inside your card. #parliamentofowls

Writing your message is where the Keep it Real rule kicks in. No thesaurus, no cut-and-paste. Just a couple of sentences from your hearts to theirs. The simple and easy trick to sounding like your true and authentic self when writing a Thank-You is to imagine the recipient is standing right in front of you. Write down exactly what you would say to them.

Auntie, I love the Instant Pot. Thank you! I’ll be thinking of you every time I cook a healthy meal. Miss and love you, Ashley.

You don’t have to be a great writer, you just have to speak from your heart.

Dear Granny, I put your photo on my Apple Watch so whenever I check the time I see your face. Sending you kisses for every hour of the day. Love and thanks, Jess.

Expressing gratitude is one of the most rewarding and beautiful things we can do as humans. As the suffragette Margaret Cousins said, “Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary.”

CLICK TO SHOP OUR THANK YOU NOTES

Sharing The Local Love

10.15.2018

Our iconic Local Love Greetings Cards have been receiving a lot of #stationerylove recently. We’re thrilled they’re having a moment and are full sending that love back to you. Part postcard, part retro fun: we created Local Love as a way of showing pride in your state. To celebrate our ongoing series, we’ve created our very own Elūm Local Love Guide to highlight some of the fiercest things to do in each of our featured states. Hang on to your hats, apples, sunglasses, oranges and pilgrims: our foot’s on the gas and we’re about to get stately.

 

FLORIDA

Where To Go

Sanibel Island. Bicycle friendly trails, seashell-strewn beaches and pink flamingoes: we’re in! This gorgeous barrier island is part nature sanctuary, part seal-the-deal classic Floridian fun.

What To Eat

It’s an established fact that it’s impossible to say the words “Cuban sandwich” without your mouth watering. Head to Bodega in St. Petersburg to satisfy your craving for Latin street food and oh-so-sweet Cuban espresso.

What To Wear

Color shy need not apply. Florida fashionistas are lighting up the internet with bold prints, neons, and super-saturated hues. We can’t get enough of Danié Gómez-O, Cayleth Vivas and Ariana Pierce.

What To Listen To

Don’t fight the heat. Miami born and bred Jason Derulo makes being hot look cool.

 

MASSACHUSETTS

Where To Go

The Massachusetts Institute of Technology. Because we can’t get enough of girls in science. We have major girl crushes on MIT professor Neri Oxman and MIT alums Andrea Wong and Sampriti Bhattacharyya. So next time you’re in Boston take a stroll around the MIT campus, stop for coffee at the museum, watch students playing with robots and get inspired. #girlnerds

What To Eat

Hungry? Head north to Hyannis and claim an outdoor table at Spanky’s Clam Shack. An ice cold beer, a lobster roll and a view across the harbor should do the trick.

What To Wear

It’s Fall, pack a coat. Don’t take our word for it though, style-file these awesome Bay Staters who are serving some serious sartorial satisfaction. Christie Ashley, Lisa Jean Francois and Gretchen Adams-Burke.

What To Listen To

Fire up the classic disco. Stream Boston-born legend Donna Summer calling out the Bad Girls. Yeah, that’s us! #elumbadgirls

 

NEW YORK

Where To Go

The Adirondacks just might be NY State’s biggest secret. Get your outdoor game on and kayak across Mirror Lake, trail run through the ferns in Lake Placid, and hike one of the 46 peaks.

What To Eat

Hit up Di Fara in Brooklyn for the best slice of pizza in the city and watch the owner, Domenico De Marco, hand-cut the basil topping right in front of you. Afterward head north to Fishkill Farms to pick your own apples and enjoy a glass of home-made hard cider in their Cider Garden.

What To Wear

Bring your A game. New York City isn’t known as the fashion capital of the US for nothing. Study Instagram badasses Janelle Marie Llyod, Natalie Lim Suarez and Kelly Augustine to see NY style done right.

What To Listen To

If anywhere has a soundtrack it’s New York. Download Jay Z to put yourself in the perfect Empire State of Mind.

 

TEXAS

Where To Go

Everything’s happening at the Riverwalk in San Antonio. Take a gondola ride along the river and float under charming stone bridges, past historical missions, outdoor cafes and waterfalls. At night the Riverwalk is lit by thousands of twinkling lights and filled with the music of flamenco guitars. #texasromance

What To Eat

Anchor your barge at Boudro’s, sit on their cobbled patio and enjoy the people-watching as you sip on ice cold prickly pear margaritas and nibble on warm tortilla chips and guacamole.

What To Wear

A little bit country, a little bit ladylike and a whole lot of chic. Texas girls are killing us right now with their stylin’. Check out Alice Kerley, Olivia Watson-Printy and Jane Ko to see Texas style the way it was meant to be.

What To Listen To

Queen B, of course. Wifey to Jay Z and everyone’s favorite diva, Beyonce is Houston born and bred.

 

CALIFORNIA

Where To Go

We may be biased here, but we’re going with San Diego. Sun, surfers, skateboarders, swamis, Top Guns and bitchin’ smoothies: yep, that us. Come on down, we’ll show you around.

What To Eat

We believe the taco should be its own food group. We love them so much we made them a couple of cards. We’d send it to them if we had their address. For some of the best fish tacos in California run, do not walk, to Oscar’s Mexican Seafood.

What To Wear

Athleisure. Comfortable, stretchy and body-con without fuss, California girls are the driving force behind this gym/street mashup. Check out Michelle Carigma, Adrianne Ho and Massy Arias to ace the look.

What To Listen To

California Gurls by Katy Perry and California Girls by the Beach Boys, what else? We’re all Cali girls at heart here at Elum! #caligirls

 

Tell us your favorite places to go in the comments below!

2018 Back-to-School Essentials

8.06.2018

It’s that time of year. Summer is rolling out her final glorious month while Labor Day looms large on the horizon. Before we know it we’ll be back to school, back to the office and Hello Work Week. Our color palettes are switching from watermelon pink and lemon yellow to burgundy, burnished gold and midnight blue, and our minds are turning to freshly sharpened pencils, crisp notebooks and office supplies. Back to school is the unofficial turning point of the year, gently pirouetting us from the lazy-hazy days of late summer toward the exciting bustle of fall. This is one of our favorite times of year at Elūm so we’ve made a list of our Seven Back-to-School Essentials.

1. Organize your work space with an adorable desk set. We designed an exclusive back to school collection for Anthropologie that includes all your office essentials. Whether it’s color-blocked file folders in swoon-worthy rose red and baby blue, a pistachio daily schedule, or a bounty of geometric paper clips our chic color-contrasting Ledger Collection will help you update and freshen your desk.

SHOP THE BTS COLLECTION EXCLUSIVELY AT ANTHROPOLOGIE

 

2. Let there be light. With nights drawing in we’re turning on our desk lamps earlier in the work day. Oprah’s favorite designer Nate Burkas says lighting, “should be like your favorite Instagram filter: Warm, flattering, and prepared to make you feel more confident than ever!” We couldn’t agree more which is why we love Brightech’s Circle Lamp. It’s form meets function personified, a radiant work of art that will illuminate you and your workspace like a personal spotlight.

3. Sharpen your pencil collection. Who doesn’t love a freshly sharpened brand new pencil? It’s an invitation to write, sketch and compose. Palomino’s Blackwing 602 is an icon. Hollywood Reporter calls it, “without question among the most fetishized writing instruments of all time.” Crafted from incense cedar, lacquer-coated and containing the world’s finest Japanese graphite, we can’t get enough of these sexy little black numbers. Legend has it that Steinbeck wrote the Grapes of Wrath and John Williams composed the theme to Star Wars with Blackwing 602s. We can’t think of a more inspiring pencil to have on hand when inspiration strikes.

 

4. Prettify your paper supplies. Where would our Blackwing be without a fresh sheet of paper? Malcolm Gladwell says, “The visionary starts with a clean sheet of paper, and re-imagines the world.” Reimagine your world with our exclusive Moderne Desk Collection for Papyrus. Using a dreamy palette of blush, celadon, gold and midnight blue, we have designed and curated a luxe Art Deco-inspired collection of notepads, sketchpads, planners and stickies. We’ve even included a decadently feminine clipboard just in case you need to take your questions and paperwork outside the office.

SHOP THE MODERNE COLLECTION EXCLUSIVELY AT PAPYRUS

 

5. Fanny packs have undergone a makeover and emerged as the “It Bag” of the season. Adorable and practical, belt bags can instantly update your wardrobe, turning a simple T-shirt and jeans into Parisienne street style chic. We love this Rebecca Minkoff bag in our favorite shade of vintage pink (it matches our Moderne Desk Collection) and this one by See by Chloe in glossy midnight blue.

 

6. Grab a good book. Back to school means back-to-busy: full work days, classes, study, after hours work and school events. Don’t forget to take some “Me Time” every day. Grab a chai latte and a good book and treat yourself to an instant break. You’ll function better because of it. We love indie legend Parker Posey’s You’re on an Airplane: A Self-Mythologizing Memoir for its fly on-the-wall insider take on the movie industry and Ms Parker’s smart and funny prose. And we can’t wait to read The Court Dancer by Kyung-Sook Shin which tells the story of an orphan whose talent for dancing takes her from the Korean Josean court where she dances for the Emperor to Belle Epoque Paris. That’s one historical journey we’re dying to take.

 

7. Make a list, check it twice. Back to school means multi-tasking and multi-scheduling. Keep on top of everything with our Luna Collection. Gold-foil stamped on our letterpress machines dating back from the 1950s, in colors of burgundy, deep blue and barely blush, our Luna notecards, journals, schedules  and tasseled pencil pouch turn making lists into an art form. Transform your daily tasks into treasured rituals by using our beautiful and luxurious hand-finished collection. The Lunas also make the perfect gift, and in this hectic back to school season that’s one less “To Do” on your list.

SHOP THE LUNA COLLECTION FROM ELUM DESIGNS

Unicorns Unlimited

7.11.2018

Hello! We are Elūm and we have a problem. We’re obsessed with unicorns. We can’t stop thinking about them and adorning our paper goods with them. “They’re fun,” declares Haley, one of our senior designer. “They’re a symbol of joy, hope and boundless magic. It’s no wonder they have spread into things that are usually mundane. Why not add a dash of magic to dyeing your hair, bringing a reusable bag to the grocery store, or even your morning toast?” Today we’re celebrating our U-love by hosting an Elūm roundtable devoted to our favorite mystical beast.

The first thing we agree upon is that we believe in unicorns on roller skates, and will be first in line to buy tickets to Unicorns On Broadway if Andrew Lloyd Webber ever decides to create the show. Our designer Ali says, “Unicorns represent the magic of childhood and the belief that anything is possible! They bring us back to simpler times of playing with My Little Ponies, collecting Lisa Frank binders, and making your dad pause the VCR on Tom Cruise’s Legend so you could see a real unicorn.” When we hear that Ridley Scott, the director of Legend, used “Unicorns represent the magic of childhood and the belief that anything is possible.” a recording of humpback whales to create the sound of unicorns at play it makes us love his movie, unicorns and whales even more.

Shannon, another one of our senior designers, asks the question, “Why be a pony when you can be a unicorn? Unicorns remind us to be our own unique selves, and that which makes us different makes us powerful.” At Elūm we believe there is nothing in the world quite like unicorns and nothing quite like you. That’s why we come to work each morning. Rhinos and narwhals are the only other mammals on the planet who have a central single horn like unicorns (the narwhal’s amazing spiral horn is actually a protruding canine tooth), and we celebrate their adorable uniqueness too.

Our designer Olga believes, “Unicorns are both symbols of childish innocence devoid of any additional subtext, as well as an ironical and witty representation of all things weird and impossible in our daily lives.” The collective noun for unicorns is a blessing of unicorns, and that’s what we believe unicorns bring to the party: pure sparkly fun. In mythology they are symbols of purity, and legend has it they can only be captured under a full moon by a virgin. We’re not sure anyone at Elūm will be capturing a unicorn any time soon, but whenever there’s a full moon we’re going to look!

“The Unicorn is a Feminist symbol,” Shannon reminds us. “They are ‘girly’ but also super strong. You may be distracted by their rainbow tails, but they have magic powers “Why be a pony when you can be a unicorn?” and a weapon on their head and don’t you forget it!” After we stop cheering, we learn a unicorn’s horn is known as an alicorn and has the power to purify water and neutralize poison. Unicorns are traditionally slow to fight, preferring to settle differences peacefully, but if you ever come between Baby U and Momma U, be prepared to deal with Momma U’s horn charging toward you at full speed. Imaginary or not, that’s gonna hurt.

After some discussion we agree we’re not even sure if unicorns have a gender, and love and support the fact they have become symbols of the transgender and genderfluid communities. Go purple unicorns!

“Unicorns remind us not to take things too seriously,” says Haley. “I mean, c’mon, who doesn’t want a break from being an adult?” Lake Superior State University understands this and issues a delightfully whimsical hunting license for unicorns. Their hunting regulations include permissible times of day for questing. “Unicorns may be taken during daylight and dark except for those hours when the Tooth Fairy is about. She was once frightened by a grumpy unicorn and in deference to her attitude we make the exception.”

Olga says unicorns, “are a flashback from our childhood when every day felt magical and adventure-filled and anything was possible.” We nod our heads and agree we’re “Unicorns remind us not to take things too seriously. I mean, c’mon, who doesn’t want a break from being an adult?” getting closer to the heart of the unicorn’s enduring power. Shannon adds, “When everything is awful, unicorns remain fun and sparkly. They remind us of better days, waaay back before we knew about global warming and human rights violations.” Unicorns are part of our collective childhood. They not only represent our innocence, but also the innocence of the entire world. Existing in a land of rainbows, waterfalls and serene green hills, they reflect our most simple and noble dreams as humans. Beauty, peace and love for all.

We take a moment to sigh and finish our unicorn smoothies and then head back to our desks. Blank paper awaits, and we’re itching to start important unicorn work.

CLICK HERE FOR A SELECTION OF LETTERPRESS UNICORN CARDS

5.0 Shades of Pink

6.22.2018

We love the color pink here at Elūm so when we learned June 23 is National Pink Day we didn’t need much persuading to celebrate. Pink is the color of princesses and peonies, breast cancer, gay pride, happiness, flamingoes and bubblegum. Audrey Hepburn famously declared, “I believe in pink!” We believe in it too so we set out to discover as much as we can about our five favorite shades of pink.

1.0 True Pink. Pink was a bit of a later starter compared to others colors. While red, blue and purple where swanning around the Medieval world, dressing royalty, adorning paintings and generally getting themselves into trouble, pink didn’t even have a name. It wasn’t until Elizabethan times, that people began to use the word pink to refer to the color. The name comes from the flower Dianthus which is a true and pretty pink.

After a late check-in to the color party, pink wasted no time claiming the romantic high ground. Shakespeare used the word pink in two of his plays, most-fittingly the great love stories Romeo & Juliet and Anthony & Cleopatra. With the Bard’s stamp of approval under its belt, pink had officially arrived.

2.0 Magenta. In 2013 NASA announced it had discovered a pink planet. This adorable heavenly body orbits the star 59 Virginis and is named GJ 504b. It’s four times the mass of Jupiter, fifty-seven light years from Earth and a toasty 460°F year round. “If we could travel to this giant planet,” Michael McElwain, a member of the discovery team at NASA, tells us, “we would see a world still glowing from the heat of its formation with a color reminiscent of a dark cherry blossom.”

The rich magenta color of GJ 504b is due to methane fluorescing in its atmosphere and potassium which emits wavelengths in the violet spectrum. At Elūm we love this glowing pink planet so much we’d like to send it a sparkly Thank You note just for existing.

3.0 Rose gold. If beautiful Princess Pink married dashing Prince Gold and they had a daughter, she would be named Rose Gold. This perfectly dreamy color occurs when gold is combined with copper and a hint of silver to produce a delicate pink metal. Carl Fabergé, jeweler to the Russian czars, was one of the first craftsmen to put this charming alloy to use, most notably in his breathtaking Fabergé Eggs.

Despite its delicate appearance, rose gold is tougher than it looks and is more durable than yellow or white gold and less likely to tarnish. Add in the fact that its soft pinkish hue makes it flattering to most skin tones and it’s no wonder we love it like crazy.

4.0 Blush. If any color is having a moment it’s the dusky salmon-hued shade of blush known as millennial pink. Style bibles love to weigh in on how and why it’s so popular, but to us it’s simply a variation of classic blush. And blush pink will never go out of style. Blush is the color of hope and promises, of babies’ cheeks and bridesmaid dresses, chilled rosé and seashells. Newlywed Meghan, the Countess of Sussex, wore a blush pink Carolina Herrera dress for Trooping the Colour earlier this month, and Jay- Z just wore a blush pink John Galliano suit at the Louvre while shooting his and Beyonce’s APES**T video.

Vogue may have declared millennial pink over, but its big sister blush isn’t going anywhere.

5.0 Hot Pink. Who doesn’t love a color with the word “hot” in it? Hot pink reminds us of bad fashion choices in the 80s, of questionable prom dresses, Malibu Barbie, Dirty Dancing and Wham! It shows us that pink isn’t all petals and ballet slippers. It can be as bold and sexy as red. Italian fashion designer Elsa Schiaparelli introduced the world to hot pink in 1937. Schiaparelli dressed Marlene Dietrich, Great Garbo, Katherine Hepburn and Lauren Bacall. When she invented a color the fashion world took notice.

“Bright, impossible, impudent” hot pink has been part of the landscape ever since. It’s even been declared the new orange as increasing numbers of construction and road workers are adopting it as their color of choice for safety vests and hard hats. Turns out hot pink is just as visible as blaze orange yet a whole lot sassier. At Elūm we are hot pink’s biggest champions. We love a color that isn’t afraid of being its own bold self.

CLICK TO SHOP A SELECTION OF PINK ITEMS