Browsing Category

Office Life

Office Life: Elum Painting Party

8.30.2016

Office Life : Elum Paint Party
We’re a versatile bunch here at Elum. Our extraordinary design team is assembled from all sorts of artistic backgrounds.  We are graphic designers, illustrators, painters, photographers, fine artists, and textile designers. Even though we come from different formal training, two things are absolutely true about every member of this team:

#1- We love to try new things.

#2- We like to party.

A few weeks ago one of our favorite clients asked us to create a hand-painted collection for their next line of desk & stationery products. Even though it’s not something we’ve done in the past we jumped at the opportunity. First we had a team brainstorm to narrow down painting techniques we wanted to execute.  Then, we organized a painting party complete with smocks,  new paints , fresh brushes and our favorite 90’s pop music playlist.

Office Life: Elum Paint Party
The final result is truly a thing of beauty. Because of our different backgrounds each member contributed something unique to the collaboration. As a result, we achieved a perfect combination of  artistic textured brush strokes, delicate watercolor washes and graphic stippling and stripes.

Office Life: Elum Paint Party
The collection continues to come together beautifully. Check back for more progress updates and info on when it will hit stores. If you can’t wait for the new collection you can buy our Reverie Desk & Stationery Collection right now at elumdesigns.com or head over to papyrusonline.com to check out the Bijou Collection, designed by Elum exclusively for Paper Destiny.

Elum is up for 7 Louie Awards (AGAIN!)

4.25.2016

Elum Louie Award Greeting Card NominationsWe’ve heard the old adage “Lucky Number 7” but for Elum it seems to be the luckiest number. For the second year in a row Elum has been nominated for SEVEN Louie Awards. Honestly, we’re so excited it’s impressive we were able to stop high-fiving long enough to get this blog post written. Without further ado, our 7 Louie Award nominations are:

Elum Louie Award Greeting Card Nominations
No 1: If Memory Serves

Back in her college days while “under the influence” someone asked our founder, Melissa, a question to which she looked at them and said, “If memory serves me correctly, I have absolutely no idea.” It got a huge laugh and led her to this hilarious card concept all these years later.

No 2: Nap Hard

We all want to go big for birthdays, but let’s get real, life is tiring.  Inspired by the “work hard, play hard, nap hard” mantra, this card was written for the girl knows a good party needs a good pre-game nap. The combination of witty messaging and extra celebratory confetti  make this card a winner in our eyes and our staff pick favorite!
Elum Louie Award Greeting Card Nominations

No 3: Priceless Torah

Bar Mitzvah cards are usually very serious. This card takes a more light-hearted approach with a playful design and humorous message. It was created to have a hand-drawn feel and ended up with a fun & unexpected dramatic comic book vibe.

No 4: Life is

Sometimes life is super amazing but sometimes life just feels like it’s totally against you. When kind words and motivational quotes fail, this card tells it like it is, with a candor that will hopefully make someone smile during a tough time. We hand lettered the message to give the card a more personal feel and used subtle colors with just enough punch to let the recipient know you are right there with them when life gets tough.

Elum Louie Award Greeting Card Nominations

No 5: Our Gnome

We know how to appreciate a good pun, which makes this card another Elum staff favorite. This sweet & silly letterpress holiday card features adorable gnomes with over exaggerated hats in a cheerful forest scene inspired by Scandinavian design aesthetic.

No 6: Rainbow Cake

Designing our same sex wedding card collection was one of our favorite projects of all time. We wanted to incorporate the rainbow, a symbol of diversity and pride amongst the LGBTQ community, and the traditional wedding cake revealing the colorful layers. It seemed like the perfect celebratory symbol of marriage equality.

Elum Louie Award Greeting Card Nominations
No 7: Everything Fluffy

We think this card pretty much sums up how every little girl feels on her birthday.  Melissa took herself back to childhood days, remembering that “magically dreamy birthday girl feeling” to come up with this message. The cotton candy hair do is the pretty much the epitome of every little girls fantasy.

Obviously we think they’re all winners but do you have a favorite? Let us know in the comments below!

Don’t forget to check back soon to find out which awards we come home with and be sure to follow us on Facebook & Instagram for up to date news and info from Elum!

 

 

Introducing the Bijou Desk & Stationery Collection

4.11.2016

It may seem like we’ve been quiet here at Elum but behind the scenes we’ve been working harder than ever. Our team of uber-talented designers was asked to create a line of stationery & desk products for Paper Destiny,  to be sold exclusively at Papyrus stores, and of course we jumped at this amazing opportunity. We couldn’t be more excited to finally announce the arrival of the new Bijou Desk and Stationery Collection, available now at Papyrus.

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]The Bijou Collection[/typography]

We were inspired to create a line of products that exudes confidence but has romantic and feminine touches that bring the elements of hard and soft together seamlessly. Multi-colored designs use bold color blocking in coral, pink grapefruit, lagoon, and striking black to drive the color story. A touch of white oak wood veneer provides and unexpected natural element. Warm gold foil adds a subtle elegance and the hand brushed typestyle fashionably finishes out the collection. The name Bijou felt like the perfect fit, with every item being an elegant little jewel for your workspace.

The Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Gilded Notecards, Tres Important Square Notepad, 3 Pack Paper Journals[/typography]

Products like the luxe ultra-thick Edge Painted Note Boards, cleverly called a “vintage text message”, are one-of-a-kind additions to the Bijou collection. Foil stamped on 1/16″ thick soft-textured stock and carefully edge painted by hand, no other products on the market can compare to their quality and design. (pictured below)

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Edge Painted Note Boards[/typography]

Every detail has been thoughtfully crafted, like the artful coptic stitch binding on the Exposed Bound Journal, filled with soft cottony sketch paper that you can’t help but run your fingers over with every turn of the page. Once you make it through your first volume you can head back to Papyrus stores, where this product will be a staple of their stationery department and we will continue to add new beautiful designs. (pictured below) 

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Exposed Bound Journals[/typography]

The Bijou collection is elevated beyond an ordinary stationery line in both quality and design, with the addition of several new unique products. We adore this line so much it’s hard for us to pick favorites but the 3-dimensional Topographic Notepad that mimics map topography (pictured below) and the  Macaron Erasers, inspired by our favorite Parisian treat and finished with a delicate gold bow definitely rise to the top of our must-have list.  With 41 pieces in all, it’s easy to mix and match to find the perfect combination of beautiful office gems.

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]File Folders, Topographic Notepad, Gilded Notecards, Exposed Bound Journal[/typography]

Of course, true to Elum’s roots in creating the highest quality letterpress cards & invitations, the Bijou collection includes six exclusive letterpress & foil stamped box notes, proudly designed and printed at our studio in San Diego, CA. (pictured below)

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Letterpress and foil stamped box notes[/typography]

This collection will create a truly chic workspace in any home or office or make an unforgettable gift.

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]The Bijou Collection[/typography]

The Bijou Collection is now available for a limited time, only at Papyrus stores or at http://www.papyrusonline.com/

We’re absolutely in love with the new collection, let us know what you think in the comments below. Don’t forget to connect with us on Instagram & Facebook to get up to date information about what’s coming next from Elum, new product releases,  promotions and more. Check back soon to get a sneak peek of the Elum Desk & Stationery Collection, coming in July!

Celebrating Love in All the Ways It Manifests

4.28.2014

Boy In a Fairy Tale

Today we received a letter in the mail that touched our hearts and felt that we must share.  Here at Elum are proud and excited to be a part of this revolution and love to hear from those who share our sentiments and how stationery and letterpress can still touch our hearts.

Gloria writes:

“Dear Clever Team of Elum Designs, Around Valentine’s Day I found a card, Boy in a Fairytale No. GC683. I cried. I don’t usually cry over paper. I love paper. I love stationery and pens, good design and thoughtful ideas. I also love and adore my husband. We have a lovely marriage and are a lovely heterosexual couple. We have gay friends. Our gay friends are getting married in May and finding a card to congratulate them on the engagement has been… difficult. I was going to make something and as I was just resigned to the task I found your card. ‘Once upon a time there was a Boy who fell in love with a Boy and their fairy tale lasted a lifetime.’ I got all misty. 

photo We live in a time where daily I argue that gays, or people who love or are attracted to someone of the same sex, deserve all the same rights and privileges as someone like me. I argue that “tolerance” is not acceptable, that we need to realize and celebrate that love comes in many ways and we are better for it… we shouldn’t just be “tolerant” of love. It is exhausting and often makes me sad that many folks still don’t “get it.” But YOU!!! YOU GET IT!!! You get it and you designed an absolutely lovely card that I was so proud to buy. I felt I was doing my civic duty and
forwarding a cause close to my heart. And really, I just wanted to congratulate Brad and Alejandro on their coming wedding. They
are the sweetest couple and my husband and I so enjoy their friendship. Thank you for your work. Thank you for your thoughtfulness and open hearts. Thank you for making Brad & Alejandro feel just like every other normal engaged couple. Thank you for celebrating love in all the ways it manifests. I plan on being a frequent customer for sure! May your kindness, generosity and good sense inspire more folks.

With a thankful heart, Gloria”

Our hope is that we can bring a little joy and love to everyone. With our new releases, we’d like to show that here at Elum, we celebrate love in all its forms. Its the little things like hand written letters that inspire and motivate us daily.  Handwritten notes are always welcomed and we encourage you to keep this beautiful tradition alive.

The Art of the Written Thank You

10.07.2013

my_first_Thank_You

Now that school is back in session I am reminded that the life of a parent is busier not just during the week, but all weekend long. The reason? BIRTHDAY PARTIES. The onslaught of invitations to these precious events has prompted me to write this post for a product that is not only near and dear to my heart, but one that I think parents (OK mostly moms) would benefit from immensely. I know I did. This is the story of the creation of “My First Thank You Notes.” These awesome kits are my personal attempt to keep the art of the written thank you note alive!

my_first_Thank_You_bg
Growing up I was taught that you always wrote a thank you note for any gift. In fact, I remember not even calling my grandmother to thank her for the twenty bucks, but immediately sitting down to draft her a written thank you note. But Noni was ALWAYS sending us twenty-dollar bills, even on St. Patrick’s Day! So that meant I had to get creative. I remember developing a systematic and foolproof method for thank you note writing. I never actually thought that I would have a use for this until it came time for me to instill the “art of thank you note writing” in my own children, hence preserving the good manners my own mother tried so desperately to grace us with.

[box]GROWING UP I WAS TAUGHT THAT YOU [highlight]ALWAYS WROTE A THANK YOU NOTE FOR ANY GIFT.[/highlight] IN FACT, I REMEMBER NOT EVEN CALLING MY GRANDMOTHER TO THANK HER FOR THE TWENTY BUCKS BUT IMMEDIATELY SITTING DOWN TO DRAFT HER A WRITTEN THANK YOU NOTE.[/box]

uma1So it all started when my daughter, Uma, was in Kindergarten and she was writing thank you notes for her birthday gifts. As any mom these days knows, one is pretty much commanded by politically correct standards to invite every student in the class to the party, so in this case that meant 16 thank you notes. . . all hand written. . . by a five-year old. Needless to say, that took some time, about 2 weeks from what I recall; roughly one per day. It also took some serious effort and determination from both my daughter AND me. My First Thank You NoteI began by drafting a fill-in style version of the thank you note, a cheat sheet so to speak, that my daughter could use. She copied the words on the card and when she got to the line left blank, we filled in the specific name, gift, etc. for each card.

The day that poor kid finished drafting her last thank you note, it sparked a whole plethora of emotions, but mostly pride in my daughter and motivation to make a product that would mean WE NEVER had to go through THAT again.  The next day, I began the conception our My First Thank You Note card kits. I loved the idea for the fill-in note cards only slightly fill in photomore than I loved the idea of doing my part in society to keep the art of the written thank you note alive for future generations!

BELOW ARE MY RULES FOR THANK YOU NOTE WRITING, each of which has been incorporated into these totally awesome modern thank you cards for kids. And even cooler (OK, not a word but just go with it), Uma got to put her own artwork and handwriting on the back of the box.  She thinks she’s famous now. And in my eyes, she’s right.

Most Sincerely,
Melissa Foster
Founder

 

 ThankYouTab

2013 Louie Award Winners

5.31.2013

It is with utter elation that we announce Elum was named winner of two awards at this year’s 25th Anniversary Louie Awards, the stationery industry’s highest honor. Our “Sweet Shoppe” couture wedding invitation suite was the winner in the Wedding Invitation category and our Pop-Out 3D Menorah Holiday card won in the Religious Celebrations category. To be acknowledged for all of the obsessing that transpired over these designs (and trust us, it was boatloads) has given us a motivating boost to continue doing what we love. We were especially humbled to have been selected since our incredibly talented peers submitted such inspiring and outstanding work in these same categories.

We also want to take this opportunity to express how important the National Stationery Show is to our company. We cherish the relationships we have formed with our retailers and custom dealers and we want to give a personal thank you to all of you who continue to support us year after year (thank you!). The National Stationery Show is not only a place to showcase our products, but it’s a forum to continue to build lasting partnerships with other fellow colleagues in the industry. We look forward to seeing you ALL again next year!
Louie Awards

1. Sweet Shoppe wedding invitation || Elum
2. left to right: Amy Kreft Green (Art Director, Elum) | Melissa Foster (Creative Director/President, Elum) | Victoria Ricci (Graphic Designer, Elum)
3. Sweet Shoppe wedding invitation, reception card || Elum
4. Pop-Out 3D Menorah Holiday Card || Elum

Elum – Winner of 3 How International Design Awards

3.22.2013

We proudly announce that Elum is the winner of three How International Design Awards including an Outstanding Achievement Award in Invitation Design for Elum’s own art director, Amy Kreft Green’s stunning letterpress wedding invitation suite. For her October 2012 wedding to Frank Green, Amy designed her wedding stationery as a series of vintage inspired books. The Save the Date (which is Volume 1 in the book series) is a custom designed & illustrated letterpress mini-book which tucks safely into a tiny letterpress pocket with a die-cut window showcasing the cover that reads “And so our story begins.” The Invitation (Volume 2) is a larger more complex book incorporating layers of original textile patterns and hand-drawn florals (paying homage to the romantic lavender farm where the wedding took place) all deeply letterpressed into luxurious soft cotton paper. The Ceremony Program (Volume 3) and Menu (Volume 4) were also tailor-made and completed the unique book series. We fell in love with the little details Amy incorporated such as the “library card” inspired Reply shown below and bookmarks mimicking antique book spines that detailed the wedding weekend events for their guests.

Elum also received Merit Awards for our Sweet Shoppe letterpress wedding invitation suite, inspired by vintage candy packaging and old-fashioned ice cream parlors; and our Billboard letterpress wedding invitation suite which pairs clever wording and type pairings with fun vibrant colors in a playfully over-sized dimension (well pretty darn big actually) that we lovingly call “Jumbo.” We feel like proud parents over here and are so honored to receive this recognition.

How International Design Awards