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The Wedding Wire Blog features Elum Designs


A big thank you to The Wedding Wire Blog and Anne Chertoff for featuring two of our Elum Couture letterpress wedding invitation suites in their latest articles. Our high-fashion inspired Fifth Avenue invitation with it’s letterpressed backer was highlighted in the “Interesting Backs” section of the The Latest Wedding Stationery Trends from the 2013 National Stationery Show. Our Sweet Shoppe invitation was featured in The Latest Wedding Invitations by Theme from the 2013 National Stationery Show in the “Whimsical” category. Click on the photos below to view the articles on The Wedding Wire Blog or visit our website to learn more about these Elum Couture invitations.

Wedding Wire Blog Features two Elum DesignsSweetShoppe_Invitation_Low_SQ

2013 Louie Award Winners


It is with utter elation that we announce Elum was named winner of two awards at this year’s 25th Anniversary Louie Awards, the stationery industry’s highest honor. Our “Sweet Shoppe” couture wedding invitation suite was the winner in the Wedding Invitation category and our Pop-Out 3D Menorah Holiday card won in the Religious Celebrations category. To be acknowledged for all of the obsessing that transpired over these designs (and trust us, it was boatloads) has given us a motivating boost to continue doing what we love. We were especially humbled to have been selected since our incredibly talented peers submitted such inspiring and outstanding work in these same categories.

We also want to take this opportunity to express how important the National Stationery Show is to our company. We cherish the relationships we have formed with our retailers and custom dealers and we want to give a personal thank you to all of you who continue to support us year after year (thank you!). The National Stationery Show is not only a place to showcase our products, but it’s a forum to continue to build lasting partnerships with other fellow colleagues in the industry. We look forward to seeing you ALL again next year!
Louie Awards

1. Sweet Shoppe wedding invitation || Elum
2. left to right: Amy Kreft Green (Art Director, Elum) | Melissa Foster (Creative Director/President, Elum) | Victoria Ricci (Graphic Designer, Elum)
3. Sweet Shoppe wedding invitation, reception card || Elum
4. Pop-Out 3D Menorah Holiday Card || Elum

Billboard – the BIG debut


Not your average wedding invitation, the 2012 How International Merit Award winning Billboard invitation suite is a quirky wedding invitation design that will make a BIG impact (literally). This playful one-of-a-kind design depicts tongue-and-cheek copy, vibrant colors, a plethora of lively typefaces, and dynamic typesetting that is perfect for your unconventional event. The smart, cheeky invitation is playfully oversized (well, “Jumbo” actually), and each collateral piece is equally clever and fun in its own right. Your guests will have a great time discovering and savoring the witticisms unique to each piece! The Billboard invitation suite is also a perfect option for Bar Mitzvah invitations, Bat Mitzvah invitations, or for custom party invitations with a fun and funky vibe.

Scroll down for a peek at the inspiration behind this quirky invitation suite, or for the complete inspiration board visit us on Pinterest.

Inspiration Board_Billboard_w header-01

Elum – Winner of 3 How International Design Awards


We proudly announce that Elum is the winner of three How International Design Awards including an Outstanding Achievement Award in Invitation Design for Elum’s own art director, Amy Kreft Green’s stunning letterpress wedding invitation suite. For her October 2012 wedding to Frank Green, Amy designed her wedding stationery as a series of vintage inspired books. The Save the Date (which is Volume 1 in the book series) is a custom designed & illustrated letterpress mini-book which tucks safely into a tiny letterpress pocket with a die-cut window showcasing the cover that reads “And so our story begins.” The Invitation (Volume 2) is a larger more complex book incorporating layers of original textile patterns and hand-drawn florals (paying homage to the romantic lavender farm where the wedding took place) all deeply letterpressed into luxurious soft cotton paper. The Ceremony Program (Volume 3) and Menu (Volume 4) were also tailor-made and completed the unique book series. We fell in love with the little details Amy incorporated such as the “library card” inspired Reply shown below and bookmarks mimicking antique book spines that detailed the wedding weekend events for their guests.

Elum also received Merit Awards for our Sweet Shoppe letterpress wedding invitation suite, inspired by vintage candy packaging and old-fashioned ice cream parlors; and our Billboard letterpress wedding invitation suite which pairs clever wording and type pairings with fun vibrant colors in a playfully over-sized dimension (well pretty darn big actually) that we lovingly call “Jumbo.” We feel like proud parents over here and are so honored to receive this recognition.

How International Design Awards

HOW International Merit Winner


Sound the trumpets! We are so excited to announce that our Sweet Shoppe and Billboard invitation suites from our brand new Elum Couture Volume 3 album are 2012 HOW International Merit Winners! We are honored to receive this recognition and to kick off the 2013 wedding season on such a high note. Happy New Year!

How International Merit

Creative Craft: Woodgrain Gift Wrap Vase


We were delighted to see our Woodgrain gift wrap given a whole new life in the November issue of Better Homes and Garden magazine. A vase wrapped in our Woodgrain gift wrap creates the perfect trunk for a “growing” bouquet. Think of all the possibilities for fall or winter weddings! How amazing would it be to fill the head table with faux bois vases for the bridesmaids to preserve their bouquets during the reception?! If you’ve discovered new uses for our gift wrap or other products, please share them with us, we love to hear from our fabulous and creative customers! Happy Holidays!
(shout out to the Little House in the City blog for also posting about this fun and innovative craft project)

Woodgrain Gift Wrap, 2/pk $7.49 each, The Container Store

Woodgrain Gift Wrap

Woodgrain Gift Wrap


100 Layer Cake features: INFINITY wedding invitation


A big thank you to 100 Layer Cake and Sabina from Bliss & Chic Photography for featuring our Infinity invitation from our Umi Vol. 1 album in their mythical inspired bridal inspiration shoot. Inspired by an antique medieval revival wedding dress that Sabina bought from an estate sale, this shoot is like an ethereal dream brought to life. Click on the picture of the Infinity invitation below to view this gorgeous shoot on 100 Layer Cake and for more pictures, take a gander at the Bliss & Chic blog.

100 layer cake

Our Infinity letterpress invitation suite is adorned with sleek and sexy embellishments that flirt with the notion of eternity.  This invitation suite embodies love’s boundless nature with its sophisticated typesetting. 


WATERMARK wedding invitation Featured


We’re flattered that the Impressed Inc blog chose to feature our ‘Watermark‘ wedding invitation in their “White Winter Night” inspiration board. Our Watermark letterpress invitation suite is a modern and minimalist design featuring a dramatic blind debossed ‘watermark’ of the event date.

Click on the link below to view the Impressed Inc blog entry that showcases an array of ideas for a gorgeous monochromatic affair!

watermark wedding invitation

10 Designers to Watch in 2012


We are excited to announce that Melissa Foster, the Creative Director here at Elum, was featured as one of the ’10 Designers to Watch in 2012′ in the Winter 2012 issue of Stationery Trends magazine! Click on the image of the cover below (or the link) to read her interview.

Designers to Watch

photo credit and interview by: Stationery Trends Magazine