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YAY! Elum Won in 5 Categories at the 2017 Louie Awards

5.30.2017

It’s always an honor to be recognized by the Greeting Card Association for our letterpress cards but we’re over the moon about winning in 5 categories at the 2017 Louie Awards. We couldn’t be there in person to accept the awards but the talented team at Elum took time to pose with their winning card designs and explain a little about their inspiration.

Ali Kurzeja: Potted Plants 

2017 Louie Award Winners : Ali K

Winner: Potted Plants  |  Category: Friendship / Encouragement > General > Above $4.00

“My design was inspired by visits to my best friend’s home. She houses a collection of plants that create a cozy and inviting ambiance. Whenever I see a row of potted plants I think of her and our times together laughing on the couch surrounded by her indoor garden.”

We love this sweet design and color way. The sentiment is so versatile; perfect for a birthday, Valentine’s Day or just to tell a friend they’ve been on your mind.

Shannon Lamb: Cutest Couple & Sports Car

2017 Louie Award Winners : Shannon Lamb

Winner: Cutest Couple  |  Category: Congratulations/Special Occasion > Above $4.00

“This card is a youthful and modern take on an engagement or wedding card, designed with strategic foil stamping to make the marquee lights shimmer. I wanted to create an enthusiastic card because I’m an equally enthusiastic wedding-goer.”

Winner: Sports Car |  Category: Father’s Day > Above $4.00

“Sometimes a man in a car full of kids sports equipment is way sexier than a man in a Ferarri. For all the men driving from soccer game to soccer game with a car full of sports equipment who traded in their Mustang for a Station Wagon; we love you.” This card was designed for Marcel Schurman, sold exclusively in Papyrus Stores. 

We’re obsessed with Shannon’s adorable, graphic illustration style and witty copywriting.

Samantha Kurtz : Fancy Pair

2017 Louie Award Winners : Samantha Kurtz

Winner: Fancy Pair  |  Category: Most Humorous

“This card was created for couples who embrace humor and love a good laugh. When you love someone any pair is the fancy pair!”

Every person in our office laughed out loud when Sam presented this card design. It’s by far one of our most popular designs.

Samantha Kurtz & Shannon Lamb Collaboration : Koi Box Notes

LouiWinners-Ali-3Louie Award Winners : Samantha Kurtz & Shannon Lamb

Winner: Koi Boxed Notes  |  Category: Everyday Boxed Sets > Above $2.50

Because we’re such a small studio we often get to collaborate with one another on designs. Sam and Shannon teamed up to create this gorgeous letterpress Koi boxed note card set. Shannon designed the original pattern as an accompaniment to the Reverie Desk Collection and Sam adapted the pattern in a new color way to create this incredible set of cards. Letterpress printed with three inks plus a rose gold foil stamp to capture the shimmering nature of a koi in the water.

Sending a great big thanks to the Greeting Card Association and Louie Awards! You can check out the rest of the amazing winners from the 2017 Louie Awards here.

Behind The Scenes, Latest Products, Letterpress

13 New Ways to Tell Someone You Love Them

1.13.2017

We’ve got a brand new batch of loving letterpress Valentine’s Day cards that have just joined the Elum line. From heartfelt sentiments for your friends to showing off your fanciest pair of granny panties, we’ve got something for everyone.

Check our our latest creations below and learn about some of the inspiration behind the new designs.

13 New Letterpress Valentine's Day Cards from Elum“This design is a play off of a classic Valentine’s Day card, a minimal all over iconic pattern and two colors of foil on black paper give a really traditional message and iconography a trendy modern twist.” –Samantha K., Designer

13 New Letterpress Valentine's Day Cards from Elum“When my boyfriend and I met we really connected on our shared passion for adventuring. We do a lot of traveling and are pretty outdoorsy but more importantly we appreciate all of the normal, everyday adventures that we get to share in our day to day lives.”  –Shana F., Designer

13 New Letterpress Valentine's Day Cards from Elum“When I was designing this card I was thinking of perfect pairings. In my mind no two flavors go together better than wine and cheese. I am not a big romantic so  I will definitely sign my name under Cheese but I do think we all should treat our lovers like the fanciest bottle of Wine – cherish every moment we spend together.” –Olga G., Designer

13 New Letterpress Valentine's Day Cards from Elum“Netflix & Chill! Just kidding….this card was actually inspired by the message of another Elum card called “Lazy Sunday.” The message from that card, “Some of the Best Times of My Life Have Been Spent Doing Absolutely Nothing With You,” has always resonated with me because sometimes it’s the simpler, quieter moments that I cherish the most. “Lazy Days” is tailored to the person who knows that the bond created by a good movie night on the couch is a truly special one.” –Shannon L., Designer

13 New Letterpress Valentine's Day Card from Elum

13 New Letterpress Valentine's Day Cards from Elum“I’m a crazy cat lady so this card was inspired by my real life desire to always be surrounded by a million cats, and of course my cat, Ramona.” –Shana F., Designer

13 New Letterpress Valentine's Day Cards from Elum

13 New Letterpress Valentine's Day Cards from Elum“I just illustrated the scientific facts.” –Shana F., Designer

13 New Letterpress Valentine's Day Cards from Elum“I have a friend who always tells her favorite people that she “loves their guts.” I’m  obsessed with that sentiment because it’s all about literally loving someone inside out, even the gross parts. It feels so genuine.” –Shana F., Designer

13 New Lettepress Valentine's Day Cards from Elum“I originally started with the inside message of this card “You’re Such a Treat” and was going to pair it with illustrations of various sweets. But when I started drawing, I got stuck on a doodle of a S’more and decided to run with it. The end result was this punny little Valentine’s card.” –Shannon L., Designer

13 New Letterpress Valentine's Dat Cards from Elum“This design was inspired by visits to my best friend’s home. She houses a collection of plants that create a cozy and inviting ambiance. Whenever I see a row of potted plants I think of her and our times together laughing on the couch surrounded by her indoor garden.” –Ali K., Designer

13 New Letterpress Valentine's Day Cards from Elum“Because we all know that when you’ve been with someone for so long this is the fancy pair!” –Samantha K., Designer

13 New Letterpress Valentine's Day Greeting Cards From Elum

What’s the all-time best way someone has said “I Love You” to you? Tell us in the comments below and give us some inspiration for our next line of love cards!

Latest Products, News

Available Now at HomeGoods & T.J. Maxx : Tailored Lady Desk Collection

10.18.2016

Exclusively at HomeGoods and TJ Maxx : Tailored Lady Desk Collection The Tailored Lady Desk Collection is a new pretty-in-peach designer desk accessory line by Elum, available now at HomeGoods and T.J. Maxx. Created for boss babes that strive for perfection every day at work but know how to kick off their stilettos and have fun after hours.

Exclusively at HomeGoods and TJ Maxx : Tailored Lady Desk & Stationery CollectionInspired by the perfectly tailored lines of a pencil skirt and a combination of subtle and bold symmetrical patterns. The peachy-pink, glimmering gold and bold black colors make this collection the perfect combination of feminine and professional. See some of our inspiration here:

Exclusively at HomeGoods and TJ Maxx : Tailored Lady Desk & Stationery Collection

(Pictured in Above Inspiration Board: Black and White Outfit 1, Paris and Berlin Pattern, Black and White Outfit 2, Bow Mug, Start Somewhere Quote

Gold BowShe’s a Dreamer QuoteIzola Candle, )

Of course the most important trait in any boss lady is her sparkling personality. To capture this we incorporated witty messaging in shiny gold foil to balance out the collection. Exclusively at HomeGoods and TJ Maxx : Tailored Lady Desk & Stationery Collection Bold color blocking and coordinating patterns used throughout this line make these desk and stationery accessories a mix and match dream come true. You can buy just one piece as a bold statement or do a total workspace overhaul with the entire collection.

The collection includes:  2 styles of foil-stamped box notes printed on textured ivory paper, reversible file folders with three coordinating patterns in each set of 9 folders, 3 pack paper journals with lined interior pages, week ahead clipboard with paper pad and clip folio with paper pad and elastic enclosure.Exclusively at HomeGoods and TJ Maxx : Tailored Lady Desk & Stationery Collection

If you think this limited edition collection will be the perfect addition to your briefcase, head to your local HomeGoods or TJMaxx, ASAP! These pretty and polished products won’t last long.

Would you like to see the Tailored Lady Collection available from the Elum website? Let us know in the comments below!

Celebrate!, Gifting, Latest Products, News

Ocean-inspired Bangles: Salty Blue Jewelry

10.18.2016

Ocean Inspired Bangles: Salty Blue JewelryShe is the sea. As fierce as the waves crashing against the sand, as brilliant as the sun glistening off the still water, as mysterious as the unseen world beneath the calm surface.

Salty Blue Jewelry is designed for those who desire to hold onto a piece of the ocean and always keep it close. Tropically inspired with a chic urban elegance that can be worn on any occasion; these are the perfect accessories for a day at the beach or a night on the town.  

Each hand-crafted piece is made from natural raw materials, so no two are ever alike. Embodying the spirit of the ever-changing ocean and the uniqueness of the one who wears it, Salty Blue is a stylish reflection of nature’s beauty and a collective love of exotic beaches and foreign places. 

Ocean Inspired Bangles: Salty Blue JewelryInspired by Hawaii, the bangle collection is an eclectic and sophisticated mixture of raw materials like semi-precious stones, shells, sea glass and pearls. They’re hand crafted with high quality, hammered wire that captures the same shimmer as the sun glistening off of the calm, infinite ocean. 

Ocean Inspired Bangles: Salty Blue JewelryBecause Salty Blue Jewelry embodies the same high-quality, classic fashionability that has come to be expected from Elum,  we are excited to be the exclusive distributor.

The founder and creator of Salty Blue Jewelry, Zoe Berg-Pitt, recently sat down with us to explain how her ocean-inspired jewelry line came to life.

Ocean Inspired Bangles: Salty Blue JewelryElum: What was the inspiration for Salty Blue Jewelry?

Zoe: An extensive shell collection and many visits to tropical beach destinations like Hawaii, Bali, Thailand and Australia. The shells I’d collected had special meaning from my trips so rather than tucking them away somewhere I’d never seen them, I decided to give them a second life as jewelry that can be part of my every day wardrobe. 

Over the years, I sold my jewelry to friends or through word of mouth, but as demand grew I saw its potential to be something bigger. After a trip to Bali last year, something clicked and I was inspired to turn my hobby into a business. My friend and I began bouncing names off of each other while sitting on Bingin Beach in Bali…that’s where Salty Blue was born.

My trip to Bali and desire to start my own business gave me a push to pack up my life in San Francisco (where I was living at the time) and land my feet in the warmer climate of San Diego. Here, the stars aligned and without even seeking it, the first house I looked at had an empty workbench already set up in the garage – some things are just meant to be

Ocean Inspired Bangles: Salty Blue JewelryElum: How did you get started making jewelry? 

Zoe: I’ve been making jewelry since high school. In college my friend’s mom had a set up for soldering wire (drill press, blow torch, oxygen & propane tanks with regulators, etc.) and she offered to teach me how. When friends of mine asked me to make them jewelry, she was kind enough to let me use her workspace.

Ocean Inspired Bangles: Salty Blue JewelryElum: Were there any surprises when you started making jewelry full time? 

Zoe: What I’ve found interesting over this process is that the jewelry appeals to all types of women. Initially, I thought it would only appeal to those who live in coastal towns but I’ve come to find that most women have a little bit of tropical flare inside them. The shells can be playful and feel youthful but are balanced out when paired with high quality metals which is what makes them such an eclectic product.

Ocean Inspired Bangles: Salty Blue JewelryElum: What’s the most important thing about Salty Blue Jewelry to you?

Zoe: I am designing for women like me: the beach-loving, with a little bit of city attitude. Salty Blue is meant to have dual purpose in that it can be can be worn casually on a hot summer day or as the perfect vibrant accessory for a night out on the town. I find that most accessories are either one or the other and not all encompassing. I never take my bangles off and friends of mine who also have bangles say the same!

All the jewelry is also handmade from quality materials that are made to last but won’t break the bank. There is so much overpriced jewelry that doesn’t last so it’s important to me that  Salty Blue offers high quality products that women love and don’t feel they’ve overpaid for.

Ocean Inspired Bangles: Salty Blue JewelryElum: What are the future plans for Salty Blue Jewelry?

Zoe: We’re working on designing additional accessory lines and expanding our current line of bangles with additional semi-precious stones, charms and more exotic piece types like Tahitian pearls.

Eventually we would like to contribute to organizations that conserve the ocean and earth.    

Be Inspired, Everything Else, Latest Products, News

Caught in a Daydream: The Reverie Desk & Stationery Collection

9.01.2016

Sometimes it is beautiful to get caught in a daydream; there’s a peace and tranquility in allowing your mind to wander freely. That is precisely the essence of the Reverie Desk & Stationery Collection, new from Elum. Even if you’re a prisoner to a computer screen most of the week, your mind has the freedom to create a beautiful escape through a daydream. In that same way, the Reverie Collection can turn a mundane workspace into a serene landscape.

Elum Reverie Desk & Stationery Collection
Whimsically flowing watercolors and carefree pen strokes in a flush of lavender, deep navy, pear and sorbet capture the essence of a waking dream. Accompanied by brilliant pops of rose gold, these elements come together seamlessly in the introductory desk and stationery collection designed and manufactured by Elum.

Elum Reverie Collection: Peony Notepad
The Reverie collection is elevated beyond an ordinary stationery line both in quality and design. The addition of one of a kind products like the dimensional Peony Notepad and the 3 Pack Paper Journals with rose gold stitched binding make it truly extraordinary.

ReverieCollection2
We carefully crafted every detail of this collection, from the artful coptic stitch on the Exposed Bound Journal, to the luxe ultra-thick paper of the Edge Painted Note Boards, cleverly called “Certified Snail Mail”. The inclusion of products like the Petite Paper Wrapped Week Ahead Clipboard  will help you get organized for the coming week, making the Reverie Collection the perfect combination of beauty and functionality.

Elum Reverie Desk Collection
Of course no collection from Elum would be complete without a callback to our foundation in the highest quality letterpress printing. The Reverie Collection includes 7 brand new boxed letterpress note cards in gorgeous complimentary designs.

Elum Reverie Desk Collection: Koi letterpress box note cards
You can see the entire collection at ElumDesigns.com. Or find out what our friend’s  Julie Lauren and Kellie Van have to say about the collection on their blogs.

Let us know what you think about the new collection in the comments below.

 

Be Inspired, Behind The Scenes, Everything Else, Latest Products, Office Life

Office Life: Elum Painting Party

8.30.2016

Office Life : Elum Paint Party
We’re a versatile bunch here at Elum. Our extraordinary design team is assembled from all sorts of artistic backgrounds.  We are graphic designers, illustrators, painters, photographers, fine artists, and textile designers. Even though we come from different formal training, two things are absolutely true about every member of this team:

#1- We love to try new things.

#2- We like to party.

A few weeks ago one of our favorite clients asked us to create a hand-painted collection for their next line of desk & stationery products. Even though it’s not something we’ve done in the past we jumped at the opportunity. First we had a team brainstorm to narrow down painting techniques we wanted to execute.  Then, we organized a painting party complete with smocks,  new paints , fresh brushes and our favorite 90’s pop music playlist.

Office Life: Elum Paint Party
The final result is truly a thing of beauty. Because of our different backgrounds each member contributed something unique to the collaboration. As a result, we achieved a perfect combination of  artistic textured brush strokes, delicate watercolor washes and graphic stippling and stripes.

Office Life: Elum Paint Party
The collection continues to come together beautifully. Check back for more progress updates and info on when it will hit stores. If you can’t wait for the new collection you can buy our Reverie Desk & Stationery Collection right now at elumdesigns.com or head over to papyrusonline.com to check out the Bijou Collection, designed by Elum exclusively for Paper Destiny.

Be Inspired, Behind The Scenes, Everything Else, Press

Elum is up for 7 Louie Awards (AGAIN!)

4.25.2016

Elum Louie Award Greeting Card NominationsWe’ve heard the old adage “Lucky Number 7” but for Elum it seems to be the luckiest number. For the second year in a row Elum has been nominated for SEVEN Louie Awards. Honestly, we’re so excited it’s impressive we were able to stop high-fiving long enough to get this blog post written. Without further ado, our 7 Louie Award nominations are:

Elum Louie Award Greeting Card Nominations
No 1: If Memory Serves

Back in her college days while “under the influence” someone asked our founder, Melissa, a question to which she looked at them and said, “If memory serves me correctly, I have absolutely no idea.” It got a huge laugh and led her to this hilarious card concept all these years later.

No 2: Nap Hard

We all want to go big for birthdays, but let’s get real, life is tiring.  Inspired by the “work hard, play hard, nap hard” mantra, this card was written for the girl knows a good party needs a good pre-game nap. The combination of witty messaging and extra celebratory confetti  make this card a winner in our eyes and our staff pick favorite!
Elum Louie Award Greeting Card Nominations

No 3: Priceless Torah

Bar Mitzvah cards are usually very serious. This card takes a more light-hearted approach with a playful design and humorous message. It was created to have a hand-drawn feel and ended up with a fun & unexpected dramatic comic book vibe.

No 4: Life is

Sometimes life is super amazing but sometimes life just feels like it’s totally against you. When kind words and motivational quotes fail, this card tells it like it is, with a candor that will hopefully make someone smile during a tough time. We hand lettered the message to give the card a more personal feel and used subtle colors with just enough punch to let the recipient know you are right there with them when life gets tough.

Elum Louie Award Greeting Card Nominations

No 5: Our Gnome

We know how to appreciate a good pun, which makes this card another Elum staff favorite. This sweet & silly letterpress holiday card features adorable gnomes with over exaggerated hats in a cheerful forest scene inspired by Scandinavian design aesthetic.

No 6: Rainbow Cake

Designing our same sex wedding card collection was one of our favorite projects of all time. We wanted to incorporate the rainbow, a symbol of diversity and pride amongst the LGBTQ community, and the traditional wedding cake revealing the colorful layers. It seemed like the perfect celebratory symbol of marriage equality.

Elum Louie Award Greeting Card Nominations
No 7: Everything Fluffy

We think this card pretty much sums up how every little girl feels on her birthday.  Melissa took herself back to childhood days, remembering that “magically dreamy birthday girl feeling” to come up with this message. The cotton candy hair do is the pretty much the epitome of every little girls fantasy.

Obviously we think they’re all winners but do you have a favorite? Let us know in the comments below!

Don’t forget to check back soon to find out which awards we come home with and be sure to follow us on Facebook & Instagram for up to date news and info from Elum!

 

 

Be Inspired, Behind The Scenes, Everything Else, Latest Products, Press

Introducing the Bijou Desk & Stationery Collection

4.11.2016

It may seem like we’ve been quiet here at Elum but behind the scenes we’ve been working harder than ever. Our team of uber-talented designers was asked to create a line of stationery & desk products for Paper Destiny,  to be sold exclusively at Papyrus stores, and of course we jumped at this amazing opportunity. We couldn’t be more excited to finally announce the arrival of the new Bijou Desk and Stationery Collection, available now at Papyrus.

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]The Bijou Collection[/typography]

We were inspired to create a line of products that exudes confidence but has romantic and feminine touches that bring the elements of hard and soft together seamlessly. Multi-colored designs use bold color blocking in coral, pink grapefruit, lagoon, and striking black to drive the color story. A touch of white oak wood veneer provides and unexpected natural element. Warm gold foil adds a subtle elegance and the hand brushed typestyle fashionably finishes out the collection. The name Bijou felt like the perfect fit, with every item being an elegant little jewel for your workspace.

The Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Gilded Notecards, Tres Important Square Notepad, 3 Pack Paper Journals[/typography]

Products like the luxe ultra-thick Edge Painted Note Boards, cleverly called a “vintage text message”, are one-of-a-kind additions to the Bijou collection. Foil stamped on 1/16″ thick soft-textured stock and carefully edge painted by hand, no other products on the market can compare to their quality and design. (pictured below)

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Edge Painted Note Boards[/typography]

Every detail has been thoughtfully crafted, like the artful coptic stitch binding on the Exposed Bound Journal, filled with soft cottony sketch paper that you can’t help but run your fingers over with every turn of the page. Once you make it through your first volume you can head back to Papyrus stores, where this product will be a staple of their stationery department and we will continue to add new beautiful designs. (pictured below) 

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Exposed Bound Journals[/typography]

The Bijou collection is elevated beyond an ordinary stationery line in both quality and design, with the addition of several new unique products. We adore this line so much it’s hard for us to pick favorites but the 3-dimensional Topographic Notepad that mimics map topography (pictured below) and the  Macaron Erasers, inspired by our favorite Parisian treat and finished with a delicate gold bow definitely rise to the top of our must-have list.  With 41 pieces in all, it’s easy to mix and match to find the perfect combination of beautiful office gems.

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]File Folders, Topographic Notepad, Gilded Notecards, Exposed Bound Journal[/typography]

Of course, true to Elum’s roots in creating the highest quality letterpress cards & invitations, the Bijou collection includes six exclusive letterpress & foil stamped box notes, proudly designed and printed at our studio in San Diego, CA. (pictured below)

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]Letterpress and foil stamped box notes[/typography]

This collection will create a truly chic workspace in any home or office or make an unforgettable gift.

Bijou Desk & Stationery Collection[typography font=”Cantarell” size=”10″ size_format=”px” color=”#a3a3a3″]The Bijou Collection[/typography]

The Bijou Collection is now available for a limited time, only at Papyrus stores or at http://www.papyrusonline.com/

We’re absolutely in love with the new collection, let us know what you think in the comments below. Don’t forget to connect with us on Instagram & Facebook to get up to date information about what’s coming next from Elum, new product releases,  promotions and more. Check back soon to get a sneak peek of the Elum Desk & Stationery Collection, coming in July!

Everything Else, News, Press

ELUM IS UP FOR SEVEN LOUIE AWARDS!

3.26.2015

There are fist bumps and high-fives all around Elum. Why? Because we are finalists in seven different categories for this year’s Louie Awards put on by the Greeting Card Association . Congratulations to our talented team of idea makers, designers and artisan letterpress print makers for your dedication to ensuring Elum creations are NOTHING short of small works of art. You touch lives everyday through the work that you do and the cards that shared all over the world because of the passion you put into your creations. Sniff, sniff. . . Now, let’s meet the finalists!

Elum 2015 Louie Finalists 1&2

Louie Award Finalist No. 1    BIG DILL  – in the Congratulations category
Yes, Melissa’s family is pickle obsessed. With one child nicknamed “pickle” (and her own original pickle theme song to match) and her younger sister citing pickles as her favorite meal, it’s no surprise that a pickle greeting card would be created at some point. Every single person that walks by this card smiles. And now a possible Louie Award? This is a really big dill people, a REALLY BIG DILL.

Louie Award Finalist No. 2    WINGTIPS  – in the LGBTQ category
We were asked to design a small collection of Same Sex greeting cards for Barnes & Noble. We wanted to do a play on words with the term “soulmates”. The idea for the rainbow wingtips as the pair of shoes came after and when it did, we knew we had something special. When this beautiful card came off the letterpress, we all felt it was one of the best LGBTQ cards we had ever seen; t’s simple, sophisticated, endearing and truly iconic.

2015-Louie-Blog-Post-Part-2Louie Award Finalist No. 3    GALACTIC  –in the Friendship category
Sometimes a really great message is all you need, and we worked as a team to draft this totally awesome one. This card has connected with so many people and it’s so ridiculously awesome read over and over and over again.  And just to prove that inspiration truly come from anywhere and everywhere, April’s inspiration for the design came to her via a pair of galactic style leggings for sale at Urban Outfitters. Go figure.

Louie Award Finalist No. 4    LAWFULLY ANNOY  – in the Wedding category
We needed to add some letterpress wedding cards to our greeting card collection, but we decided we needed some with some personality. The “happily ever after” messaging had all been done. So, we dug deep into the minds of couples married for no less than 15  years. The result is a classic statement that will stand the test of time. But the real kicker is when you open it. . . See inside message on our site here.

 

2015-Louie-Blog-Post-Part-3.5

Louie Award Finalist No. 5   PURPLE POTATO CRISPS  –in the Friendship Humor category
While visiting the Bay Area, Amy was reading a local magazine on the topic of Dry Harvesting. As she read, she found herself pondering the ever growing movement toward safe & healthy agriculture and the terminology that we adopt as these descriptions appear on food labels. And, so the over-the-top idea for this totally hilarious and truly unique letterpress friendship card was born. Try not to laugh. It’s ridiculous, you gotta love that.

Louie Award Finalist No. 6    MUSHY GUSHY  –in the Wedding category
How do you say it all without saying a single word? I think we have that covered here. We wanted this letterpress Valentine card to be everything one would expect from a quintessential old school Valentine; frilly and red with a scripted message. The idea was that you would really have to read it to realize that it was basically a spoof on itself. The irony is just flat out fun.

 

2015-Louie-Blog-Post-Part-4.5

Louie Award Finalist No. 5    3D POP-OUT GINGERBREAD HOUSE in the Christmas Holiday category
Honestly, it’s true, we were all so bored with the same-old same-old photo cards for the holidays that we decided we needed to create a clever (and of course letterpress) alternative to re-invent the idea of the holiday card all together. So, we thought, what would bring a smiles to both adults and children alike? Well, the answer was simple; this ridiculously adorable interactive 3D Pop-Out Gingerbread House card, of course! It’s kind of like the cutest thing ever.