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Hashtag 2020

1.17.2020

We’re excited here at Elūm. It’s a new year and a new decade, one with the best possible name: 2020! Yep, we have officially entered the Soaring Twenties! Will we have flying cars, teleportation and a lip gloss that actually stays on all day? We don’t think so, but we’re psyched anyway! A new year is a chance for a new beginning, and we believe we can all take small steps to make the world a better place and become our best selves. Now that the New Year’s confetti has been swept away and the Champagne bottles are in the recycling, we’re ready for our New Year’s Revolution. Read on to see how we’re hash-tagging the new decade.

1. #RevolutionNotResolutions

Photo by Catherine Jones on Istock via Getty Images

We are not going to beat ourselves up about breaking our New Year’s resolutions. Missed a workout? Got the old fashioned glazed donut instead of the Egg Bites at Starbucks? Blew your budget on a pair of bougie over-the-knee boots in the January sales? Don’t worry you’re in good company. Over a third of us break our New Year’s resolutions before the end of January and only 10% of us manage to keep our resolutions for an entire year. So let’s start by making 2020 the year we say no unrealistic goals.

2. #KindnessRocks

Photo By Kevin Butz on Unsplash

Kindness matters. We’re pledging to be kinder this year than we were last year. We’re giving up our seats on public transport so someone else can take the weight off for a while. We’re returning our grocery carts to the return receptacle—even when it’s raining. We’re going to actively look for ways to help those around us in the office, at school and at home. We believe small acts of kindness accumulate to make a kinder world. #KindnessRocks

3. #EarthDadsAreExtra

Photo by Lacey Williams on Unsplash

3. We’re going to cherish and sustain our beautiful blue planet. Every day we’re going to be mindful of our choices and the footprints they leave on the earth. We’re going to be recyclers and regifters, and water-wise, plant positive, tree-planting fools! And we pledge to think of our fathers every time we switch off a light or close a door when we leave a room. “No, we weren’t born in a barn, Dad!”

4. #LearnSomethingNew

Photo by NESA by Makers on Unsplash

4. We’re going to learn something new this year. Calligraphy, guitar lessons, line dancing, coding, sign language: when 2020 ends we pledge to have something new to offer the world. We may not be plucking the guitar strings like Eric Clapton by year’s end, but if we can sign “Hello”, “How are you?” and “Thank you” in American Sign Language we can at least start a conversation. #LearnSomethingNew

5. #WomenHelpingWomen

Photo by Jude Beck on Unsplash

5. We’re embracing the mantra, “If one woman succeeds all women succeed.” We believe in women helping women at elūm. We walk the walk every day. This year we’ll be seizing every opportunity we can to encourage, support and elevate the women in our lives. In our workplace, our social circles and the charities we engage with we’ll be actively looking for ways to lend women a hand at home and around the world.

6. #StrongForThoseWeLove

Photo by Simon Migaj on Unsplash

6. We’re going to take time for self care. We’re mothers, fathers, daughters, sons, wives, husbands, artists, designers, soccer moms, head cooks and bottle washers. We have a lot on our plates and our natural inclination is to care for others at our own expense. In 2020 we pledge to carve out a couple of hours each week to care for ourselves. Arrange a mammogram, a massage, make it an early night, read a book and recharge. In 2020 we’re going to remind ourselves that in order to be strong for the people we love we need to be strong for ourselves first.

7. #SingleTasking

Photo by Djim Loic on Unsplash

7. Be present. Our lives are increasingly crazy and our attention is pulled a dozen ways. Our phones are pinging, our laptops are dinging, our To Do Lists are off the charts, and that report needs to be turned in by Friday. We tell ourselves we’re multitasking, but numerous studies have demonstrated that what we’re actually doing is hopping from task-to-task. A moment here, a few second there. Our attention is divided, and our focus and our passion is diminished. How can we give our full attention to the project we’re working on or the person we’re with while we’re checking facebook for updates? This year we’re pledging to spend less time being in two places at once and more time being in the moment.

8. #SoaringTwenties

Photo by Jude Beck on Unsplash

8. Recognize joy, embrace joy, bring it! We pledge to dance like no one’s watching in 2020, to buy waterproof mascara ‘cos we know we’re going to ugly cry, share smiles with the baristas who make our lattes every morning, laugh with our aunties about the good old days, swap dumb jokes with our nieces and nephews, bake cakes with sprinkles, sing in the shower and send cards to folk just because we can! We’ll stand ready to light up the room but will be just as happy when someone else lights it up instead. Because one way or another 2020 is going to be lit!

These are our hashtags for the new millennium. What are yours?

Guide to Man-gifting

12.18.2019

Let’s hear it for the boys! We received such a great response from our Girlfriend’s Guide To Gifting we knew we had to turn the tables and tackle Man-Gifting next. We ❤️our guys! Brothers, baes, dads, coworkers, coconspirators and exes who slid into the friend-zone: you are on our Christmas list. We are celebrating the strong, inspiring, smart, funny, goofy, dad-jean-wearing men in our lives with our Elum Guide To Man-Gifting. Read on to discover what we’re giving our guy crew this Holiday Season.

I’m With The Band

He played in a band in college, brings his guitar to backyard bbqs, and has held onto his vinyl record collection for so long that it’s now hip again. He’s our I’m With The Band guy and we love him because he’s a musician and a dreamer and the last of the mix tape makers. We’re giving our music man a Crosley Portable Record Player so he can take the party with him wherever he goes, the gorgeous 10th Anniversary Edition of Led Zeppelin When Giants Walked The Earth, and a little gold dust with our very own California Foil Letterpress Art Print. #LetTheMusicPlay

The Honey Do-er

We all need a Honey Do-er in our lives. Who else is going to help us put up the bathroom shelves, switch out the fan belt in our car and haul eighty pounds of Saltillo tiles from the hardware store? We may know our way around a fuse box here at Elum but it doesn’t stop us appreciating the Honey Do-ers in our lives. This year we’re giving them the Find Your Lost Keys Bluetooth Keychain, our Naughty But Nice Big Stick Note Bar and a Magnogrip Magnetic Wristband. He’ll never lose a key, an idea or screw ever again! #TripleWin

Top Chef

We love our Chef because he feeds us! Sunday morning will find him at the farmer’s market talking hot sauce with local producers. Sunday evening will find him putting that hot sauce to good use in his made-from-scratch chili rellenos. The Chef knows that eggplant is called aubergine in England and the real way to a girl’s heart is through her taste buds. This year we are gifting our Chef with a bar of steel soap (to remove the smell of chopped onions from his hands), his very own Nanopresso Portable Expresso Maker and our Hello Sunshine Mug. What’s for dinner, hon?

The Player

Cause the player’s gonna play…his Xbox. Or Sony Playstation or Nintendo Switch. We all know a Player, right? It’s the weekend and he’s on the couch. Family size bag of Cheetos, comfy pants, Call of Duty on the console: the Player is in the zone. We love our Player because we always know where he is on Friday nights and if we ever get lost in an underground maze he’s the one who will find the way out! We are lighting up our Players this Christmas with the Pac-Man Ghost Lamp. And we are on top of our Player’s birthday in 2020 when we plan on giving him the amazing hand-cranked handheld Playdate accompanied by our adorable Gamer Birthday Card. #LeveledUp

Metro Man

Is there premium brand moisturizer in his bathroom cabinet? Is that bathroom cabinet located in a chic downtown loft? If you answer yes to both questions chances are you have a Metro Man on your hands. We love our Metro Men because they always know the hottest rez for cocktails and apps, appreciate us in our little black dresses, and can talk about anything from European economic policy to the best strain of hops for IPAs. Man smells good, looks good and talks good. We’re gifting him with one of our Greeting Card Subscriptions because you know he likes to keep on top of birthdays and celebrations, a bottle of ten year Talisker Whiskey because single malt is where it’s at, baby, and an ultra cool urban backpack.

Dad

No one loves you like your Dad. He cheered you through all your soccer matches and gave the world’s most effective stink eye to your prom date. You’ll always be his princess and he’ll always be your dad. We know if we ask Dad what he wants for Christmas or Hanukkah he’ll say, “Nothing. You being here is enough.” but we’re rolling the ball anyway! We’re keeping it simple, delicious and heartfelt. We’re giving him Goldbelly’s famous BBQ Box Subscription so he can have his #1 favorite food throughout the year, a monthly membership to the Beer Club and our Louie Award Winning You’re All That Card because Dad. Is. All. That. #LoveYouPops

 


Happy Holidays to the incredible supportive and inspiring men in our lives. Our Elum family wishes your family the warmest, snowiest, coziest, most wonderful Christmas ever. See you in 2020! Love, Elum. XXX

Girlfriend’s Guide To Gifting

12.16.2019

The Holiday Season is in full swing. We are eggnogging and tree-trimming, decking the halls and making merry under the mistletoe. Our Holiday goals are sorted. Our gingerbread house is open for business, our ugly Christmas sweaters are good to go and we have enough Bailey’s Irish Cream to float a boat. The only thing left on our Christmas List is Holiday gifting. We’re Elum and gift giving is our name and gift wrapping is our game. So we put our heads together and came up with our Girlfriend’s Guide To Gifting. Sister a princess? We’ve got you covered. Bestie never leaves the house without her selfie stick? We know exactly what she needs! We believe in celebrating the powerful, amazing, funny and unique women in our lives. Read on to see what we’re giving our girl crew this season.

Instagal

We all know this girl. She’s the one who makes us wait to eat our appetizers until she’s taken the perfect foodporn pic. If you tease her about over-sharing, she’ll start counting out loud on her fingers. “Moonstruck, Burlesque, Witches of Eastwick. You’re right I have been watching too much Cher.” We love our Instagal because she believes everyone has the right to be Photoshopped and is smart enough to know her own worth. Light up her life with a Fotodiox Selfie Vlog Pro Ring Light and help her coffee stay as social as her media with our adorable Doggie Social Ceramic Mug.

Bougie Babe

Uptown girl living in an uptown world? We know a couple of those! We love our Bougie Babes because when they receive invites to the best places in town they let us tag along. And if you happen to be in her bedroom when a Bougie Babe is clearing out her closest she’ll think nothing of giving you some TLC (Tom Ford, Louboutin, Chanel). Help your girl stay on point with our luxe and blingy Go Get ‘Em Tiger List Pad and her very own Bougie Babe Tee.

Homegirl

There’s no place like home. Who needs to go out when you can Doordash, Netflix and chill? We love our homies because PJs are their dress code and they never say no to wine in a box. Our Homegirls remind us to keep things simple in an increasingly cray-cray world. Help your Homegirl get her cozy on with an extra fluffy throw blanket and our beautiful Floral Lustre Exposed Bound Journal. A cup of hot chocolate, White Christmas on her playlist, and she’s good to go.

The Foodie

If it wasn’t for our foodie friends we would never have tried sous vide steak sashimi or made our very own radish kimchi. The Foodie always knows the chef at the hottest pop-up restaurant, and can tell us instantly what wine to serve with our chicken enchiladas (Champagne, who knew?) and why our cookies turned out so dry (too long in the oven, duh!). As Julia Child once said, “People who love to eat are the best people.” We love our foodies and plan on keeping them happy this Hanukkah with the one and only Sriracha Keychain and our Subtle Gems Weekly Eats.

Earth Mamma

No one gives hugs like Earth Mamma. You cannot leave her house without a week’s supply of chicken soup and some homegrown truths about the guy who ghosted you on Snapchat. She burned sage to purify your college dorm room after your toxic roomie moved out, and believes in you like no one else. We’re giving the Earth Mammas in our lives our Greeting Card Subscription Boxes this Christmas. They love celebrating others and we love celebrating them! #WinWin Click here to learn more about our greeting card subscription service!

Crafty Chick

She knits, she scrapbooks, she upholsters her own furniture: she’s the Crafty Chick and if you ever need help stenciling your dining room walls or building a shadow box to house your Backstreet Boys memorabilia she’s there with her paintbrush and tools. Girl knows how to get things done! Our Crafty Chick is a maker at heart so gift her with a charming Bees & Wildflowers Embroidery Kit and our Hi Daisy Iron On Patches. Let’s give her something to do!

Gym Bunny

She’s the one who phones us at 6am on Thanksgiving morning. “Meet me at the gym in ten. Let’s get proactive with the stuffing and gravy.” Our Gym Bunny goes everywhere in athleisure wear and will never take an elevator when a perfectly good staircase will do. We love her because she helps keeps us motivated and her butt in skinny jeans is our #1 body goal. The Fitbit Inspire in lilac will keep her looking snatched on her morning run and our Empowered Women Letterpress Art Print will let her know she inspires us every day. #YouGoGirl


Happy Holidays from all the girls (and guys!) at Elum. Here’s to friendship and family, good times and real connections, and to taking every opportunity to celebrate the strong and inspiring women in our lives.

The Gingerbread Village Guide

12.05.2019

– a little inspiration –
FOR A JOYOUS COLLABORATION

Our very own Melissa Foster is chairing a Gingerbread Village Holiday event! During the event kids come to create a “gingerbread” village for donation to a local Senior Center. This year, there will be about 100 children! This inspiration board serves to encourage the kids to try and think beyond candy canes & gumdrops. In addition, they won’t even be using gingerbread! You can also check out this Pinterest board for more decorating inspo! The structures will be made of things like Amazon boxes, cracker boxes, milk cartons and other recyclables.

This is a photo of the milk carton Melissa and her daughter used to make a tall house while testing the GGB frosting glue recipe. They had so much fun poking through the pantry to see what they could use. And to top it off, they bought NOTHING! (well, except the meringue powder for frosting— who has that?!).

Swap Sweet for Savory!

Nuts, crackers, beans, chips, granola bars, and other earthy-colored savory snacks create the texture and warmth of age-old architecture. Rustic cobblestones and clunky rooftops are the perfectly imperfect finish for a cozy cottage creation.

Pretzels Please!

Pretzels come in so many fun shapes & sizes, and when they all come together they scream one thing; LOG CABIN! Pair them with some bird seed and you can mimic the look of stone columns or wood burning chimneys nestled deep in the woods.

Little Shoppe of Florals!

Every village needs a local florist. Cover your shoppe in garden green for a whimsical standout look. Use pre-made cake decorating sugar flowers and watch your shoppe bloom into something truly unique for this holiday village.

For Chocolate Lovers!

Nearly every type of candy bar is covered in chocolate. Imagine the fun you can have with the different shapes, sizes and textures! Consider making it into the village library, hotel or even the local pub!

Think Outside the House!

Villages need more than just houses, so consider using alternate materials to give our village some height & shape variation. Suggestions: Taller buildings, chapels, retail spaces, a fire house, ice skating rink, or even row house apartments (to name just a few). You can also use different building recyclable materials other than gingerbread like milk cartons or cardboard boxes!

Trees Set the Tone!

Whether you decorate them or leave them with just a dusting of snow, the trees surrounding your structure make a the holiday season sing. Here are inspirational techniques on expert tree-making.

All the Little Things!

The details MAKE the design. And let’s face it, not EVERYONE can be working on the main structure at once, so have some of your fellow TI class members work on those little added extras that make a HUGE difference.

 

That Holiday Glow!

Maybe it’s the village beauty parlor or the local ice cream shoppe? You can use some glitz and non-traditional colors to create a wow-factor in our holiday village. Sparkly metallics, strictly pastels, or even bold bright neons create a burst of utter glee by incorporating the use of materials such as metallic sprinkles, shiny beads, craft glitter, and metallic coated candies.

Up on the Roof Top! (and the siding)

Everything from chewing gum, sour ribbons, sprinkles, and good ‘ol Eggo waffles can be used to coat the surfaces of your roof top and/ or siding. Here are some images to get your creative ideas flowing.

Get Cozy

10.24.2019

Daylight Savings is ending and Fall is here. Crisp mornings, leaves turning, the Holiday Season in our sights: it’s time to bundle up in chunky sweaters, pop marshmallows into our hot chocolate and embrace the cozy. Nothing says fall like a crackling fire, a comfy chair, a plush throw and a romantic movie. Summer can be full of wonderful moments and experiences, but Fall is special. Fall is all about family and comfort. Join us on our search for the coziest, toastiest, dreamiest, creamiest Fall Favorites. We are elum and we believe in sharing hazelnut lattes with friends, butternut squash as a food group, bookclubs, red wine, pinecones and kindness. We are all about the Fall! #WallOfFall

First Things First: Fire

No chimney? No problem. No fireplace? No worries. Today’s advances in coziology (the technology of coziness—yep, we made it up!) mean that we don’t need to own a log cabin or even a house to enjoy the glow of a fire. We can cozy-up an urban loft, an apartment in the city or any room in our home with an electric fireplace. These babies are plug and play. Turn down the lights, click the remote and enjoy gently rolling flames and a toasty glow. We love this infrared electric stove from Duraflame. Seriously, these guys know fire! Flames flicker, logs smolder, warmth radiates. We’d have one in every color if we could.

Second To No One: The Hot Beverage


We like a hot beverage as much—if not more—than the next person. In fact we love tea and coffee so much we’ve just introduced our very first line of ceramic mugs. We are christening them with delectable chai lattes, hot cocoa made-from-scratch and wickedly good hot toddies. We made our mugs just the way we like them: generously sized and easy on the eye! We cannot possibly comment on whether or not these words also describe our design team! Nope. Our lips are sealed. #elummugshots

Chairman Of The Board

Plush upholstery, rose-colored velvet and room enough for two: welcome to our dream chair, the perfectly named Swagamuffin. It’s made by the British company Loaf and we rate our chances of getting our hands on one as pretty low. But we’re nothing if not dreamers here at elum. We’re picturing our Adulting Mug filled with Irish coffee, a crackling fire and this chair. Yeah, baby! That’s right. We have now officially entered the Cozy Zone. Cue the music, DJ!

Let The Music Play

How do we love thee, Barry White? Let us count the ways. One, you traveled everywhere with your own forty-two piece orchestra. Two, you knew that true love is always unlimited. Three, you are still the man! Your grooves sound as good today as they did twenty years ago. If we’re sitting in a big chair getting cozy with our bae you are the number one artist on our list. #barryforever

We Want What She’s Having


Slut’s Spaghetti is Nigella Lawson’s equivalent of the Italian dish, Puttanesca (puttanesca is Italian for prostitute). It’s quick, easy-to-make and uses ingredients most of us have in our pantries: spaghetti, canned tomatoes, chili flakes and garlic. Cozy for us is one pan dishes: macaroni and cheese, chicken and dumplings, Chinese hot pot. Food that you need a bowl and spoon for. Soup, chilli, pad thai, sticky toffee pudding and custard. We’re still waiting for a chef to invent a cozy salad!

When Harry Met Sally And Emilia Met Henry

You know by now we’re card-carrying, rose-petal-strewing romantic fools, right? If there’s anything we love more than a blank page and a set of colored pencils, it’s a romantic movie. What’s not to like? Boy and girl (or girl and girl, or boy and boy) meet cute, fall in love, hit an insurmountable obstacle, break up, surmount the insurmountable obstacle, get back together and live happily ever after. We love the classics and eagerly await the new crop of rom-coms the season brings. Our Khaleesi as a Holiday Elf who falls in love with dishy doctor? You betcha we are there!

Throw Away The Key


Okay, so we have fire, hot toddies, a comfy chair and our food-in-a-bowl. The only thing left to complete our cozy kingdom is a soft and snuggly throw. I think we all know that what happens beneath the blanket stays beneath the blanket. If you want to snooze, cuddle, bundle into a one-woman cocoon or stage a two person puppet show, we ain’t talking. We just want to make sure you’re comfy, warm and color-coordinated. Lucky for us, Anthropologie has these soft, faux-fur beauties that hit the spot. Carressable clouds of cover: we are in!


We hope you enjoyed hearing about our idea of cozy. What does cozy mean to you?

Halloween Runway

10.09.2019

Pumpkins are in the building. We’re cocooning our walls in spider webs and unpacking our cauldrons. String lights shaped like bats have been strung across our corridors and random ghouls and giant spiders glower from our desks. It’s Halloween and we are ready. Our skeletons are out of the closet, and we heard that someone down in production has whipped up a potent witch’s brew! Halloween, we adore your treacherous and spooky heart! This year we thought we’d pay homage to our blog post Summer Channel Surfin’ where we picked out the best Summer shows to watch for those dreaded Game-of-Throneless days. (We all remember those sad, scary days–oh and let’s not forget about that petition that 1.7 million people signed to re-do the 8th season…) Anyways, this year we thought we’d take a look at the best costumes and costume ideas out there. Just how goofy-cute-scary-sexy can we go? Let’s find out together on our 2019 Halloween Runway Tour.

 

Naughty or Nice?

The classic angel/devil costume is a long time favorite for the ladies. Don’t worry guys, we’ve got you covered! Good Omens is the classic “switched at birth” tale with an unexpected twist when a fumbling order of Satanic nuns mix up a normal baby with Baby Antichrist. Aziraphale (the angel), has a classier dapper look as compared to his devilish counterpart Crowley, who could easily be mistaken by Ozzy Osbourne. So if people don’t recognize you as so, Ozzy is practically the next best thing!

Blessed Be The Fruit.

Next up, we can’t forget about The Handmaids Tale, this past season was kind of a stall, but we still love the show nonetheless. June, or shall we say Ofjoseph, is a #badass and we are rooting for her! Hopefully she finds the happy ending she is yearning for, but we won’t know until next season…As for the costume, take a look below at how the red outfits worn by the handmaids were designed for the show.

Hannah Montana Who?

In Netflix’s Black Mirror, Miley Cyrus slays it as pop princess Ashley O, bringing everything she knows about being a former Disney icon to the table. This one’s for all our festival girls out there! All you need to complete this look are those metallic booty shorts you wore to Electric Zoo, a white crop top, and to top it off, pop on a purple wig from Amazon and VOILA.

Have You Been to the Upside Down?

Last, but not least on our TV costume tour, Eleven from stranger things. This one is easy and all the items can be found in your closet…and the freezer. You can also find most items you need for Joyce and Barb right in your closet. Might have to pick up some Mom jeans to be Barb though..

And if TV isn’t your thing, we’ve got plenty of other choices for you that are always a win in our book. Whether it’s cute, scary, or funny, there’s something for everyone!

Lions and Fairies and Delivery Men, Oh My!

We cannot even. The cuteness is killing us! Our very own darling Lion King, the perfect pumpkin fairy, and the doggie in the brown and tan shirt. If dressing up toddlers and pups was a full-time job we’d be first in-line with our resumés. Trends for kids this season follow the year’s breakout movies: Lion King, Toy Story 4, Aladdin, and Spider Man: Far From Home. Get your superhero on, kids!

Hello, Gorgeous!

To use The Bachelor terminology, sometimes you just wanna spend the night in the Fantasy Suite. No questions asked. You want to feel pretty and sparkly. It’s possible you may develop the sudden need to wear thigh-highs and a hat. Whether it’s a flirty Minnine Mouse, a dashing Prince Charming or a Marie Antoninette whose skirt shrunk in the wash we stand behind your right to feel drop dead gorge. #hellapretty 

Keepin’ It Classy, San Diego

Some Halloweens you just need to go there, right? Enough of the cutesy and adorable. You just want to put it out there—whatever “It” is! Ticked off princess with hairy legs? We got you covered. Orange is the New Black kinda day? We got your back. The most excellent news anchorman of all time with the ‘tache and polyester suit to prove it? We’re Elūm and San Diego is where we’ve chosen to make our stand. If you’re considering channeling our city’s favorite fictional son, Ron Burgundy, we are in!

You’re The One That I Want

There is no other day of the year besides Halloween where it is socially acceptable to play couples dress up. For this reason alone, we say go for it! Be the pepper to his salt, the Jay Z to her Beyonce, the Catwoman to his Batman. We are adoring this Robin & Steve Scoops Ahoy duo from Stranger Things, and you can never go wrong with Beauty & The Beast (as long as you make clear early on that you’re the beauty half of this operation!). If you’re looking to kick it up a notch go old-school Sandy in skintight black hanging on the arm of the original bad boy, Danny Z.

For The Night Is Dark And Full Of Terrors

Halloween is the day we remember the dead and banish the evil forces that lurk in the shadows and walk the earth in the darkest hours after midnight. Let us not go gently into battle. Let us arm ourselves as Demons Nuns and Evil Clowns and that most terrifying of beings: the Zombie Prom Queen. Quick, someone fetch her sash or she is not gonna be happy. Nothing scarier than a high school hissy fit!

Sexy Beast

A little Goth never hurt anyone, right? An undead girl scout, a glow-in-the-dark skeleton, and a little red devil are just some of the naughty but nice offerings from California-cool-girl label Dolls Kill. We love their bad-girl aesthetic and their inclusive “we welcome all sizes and body types” ethos. #yougodolls

Pretty In Pink

We are crushing on pink costumes this Halloween. Pink is playful, sweet, cute and charming. It never takes itself too seriously and is always up for fun. Whether you’re a fluffy honey bun, a donut with sprinkles or Glinda the Good Witch you’ll bring a smile to everyone’s face if you’re channeling p-i-n-k.

Whether you’re trick-or-treating, monster mashing with the girls or apple dunking with the fam, we wish you a horrendously haute Halloween, full of sweet treats, headless horsemen, happy kidlets and pumpkin spice. We believe in sprinkles and dress-up, good witches and bad fairies and expressing ourselves. Any day where you can walk around the neighborhood dressed as a superhero works for us! Halloween marks the start of Holiday Season and we cannot tell you how happy this makes us.

What are your dress up plans this Halloween? We are dying to know!

Picnic Posse

8.14.2019

Family and friends are sitting around a picnic table on the shore of a crystal blue lake. The sun is shining. On a blanket spread atop the table is a feast of delicious finger foods: mini empanadas, thai chicken skewers, bacon-wrapped asparagus and cheddar cheese popovers. The wine is chilling in the ice, the kids are playing tag. You’re enjoying that deliciously dreamy summer pastime: the picnic. Any second soon, your golden retriever will bounce on the table and steal the kids’ hot dogs, a swarm of honey bees will make a beeline for the strawberry shortcake, a gust of wind will blow all the napkins into the lake, and out of nowhere rainclouds will appear and it will start to pour. Welcome to that fun and fearless free-for-all: the great American picnic! #outdoorlivin

Picnics are as much a part of summer as fireworks on the Fourth, damp beach towels in the back of the car, and whipped cream and apple pie. We love them so much here at Elūm we formed our very own picnic posse to share our path to picnic perfection!

1. PIQUE UNE NICHE.

That’s French for “pick a place” which is how picnics got their name. Picnics are all about location, location, location. Do you want sand and sea? Flowers, forests, or fields? Research what’s close by. Most cities have amazing parks and waterways just waiting to be explored. If you’re heading to the beach, don’t forget to bring a kickin’ beach umbrella. If you’re in a park you can usually find shade beneath the trees or under a pavilion, however sun at the beach can be relentless unless you’re packing cover. And no matter where we’re heading, we always keep it stylish and shady in a cool western-style hat.

2. MENU PLANNING.

We might not think a thousand year old mathematician has much to teach us about planning a picnic menu, but we’d be wrong. Turns out Omar Khayyam was the Martha Stewart of his day and his advice on what to pack for a picnic is still right on the money: “A loaf of bread, a jug of wine, and thou.” Omar is telling us to keep it simple. You can’t go wrong with a crusty French baguette, a selection of cheese and cured meats, fresh tomatoes and crisp white wine. Just ask @gilliehouston whose Instagram feed is loaded with simple and delicious outdoor treats. Picnics aren’t the time or place to toss salads so precut an assortment of fresh and crunchy vegetables and a pot of lemony dip. Olives, sun dried tomatoes and marinated artichokes can provide easy luxury and zing. And cherries, pears and peaches make perfectly portable desserts.

3. SERVE WITH STYLE.

Mix and match paper plates and napkins turn picnics into parties and outdoor feasts into festivals! Lightweight, biodegradable and instagram-ready, our Sprinkle City Appetizer Plates and Bright Birthday Stripes Dinner Plates and matching napkins are picnic perfect and outdoor friendly. Check out all are outdoor and party products here. Add to the good times with a retro cooler and picnic blanket.

4. THE ESSENTIALS.

We put our heads together and came up with our definitive list of items you absolutely must take on your picnic.

Bug spray. You know you are going to need it—especially when is starts to grow dark.

Sunscreen. You know you’re going to need that, too—especially before it starts to go dark.

“Ice, ice, baby.” As we saw earlier with Omar Khayyam, picnic wisdom can be found in unlikely places, and this is where the rapper from Dallas really comes in to his own. Vanilla Ice knows the secret to picnic success. You can never have enough ice! #vanillapicnic

Corkscrew. Because even though the internet is bursting with clever hacks on how to open wine bottles without a corkscrew, we don’t really want to try them unless there’s a fire extinguisher and first aid kit close at hand. In fact, we might just bring our wine in a can.

A cutting board and knife. Well, this one is pretty self explanatory.

Wet wipes. Because someone is always going to spill something. You know who you are!

A trash bag for easy clean up.

5. FUN-DAMENTALS.

We’ve eaten, we’re enjoying our wine in a can: we are ready to play! The posse knows picnics. We know that within thirty minutes of finishing a picnic, a particular brand of lazy restlessness sets in. We want to do something….just not anything too strenuous. Giant Jenga hits the spot. Or if there’s no one in the party willing to haul fifteen pounds of wooden blocks into the wilderness, then a rousing game of Uno or a very proper round of British croquet will do the trick. And last but not least, never forget that a little Old Town Road breezing from a battery powered watermelon always makes for legendary vibes! #wateryellin

That’s our posses’s idea of picnic perfection. What’s yours?

Summer Birthday

6.27.2019

Drowsy days by the pool, hot dogs and lemonade at the ballpark, sunburn and sandy feet at the beach: Summer is officially here! Over the next three months these lazy, hazy days will be filled with the birthdays of people we care about and love. Cancer, Leo and Virgo: you are the signs of Summer. Born on dew-drenched mornings, white hot afternoons and sultry nights, Summer babies we heart you! You are water, fire and earth. Your special day is approaching and we’ve got your friends and loved ones covered with our Summer Birthday Card Guide. Let’s take a look at your stars and match them with a few of our own!

CANCER
June 21 – July 22

Ruled by the moon, drawn to water, creative, tenacious and deeply loving, Cancers are the nurturers of the zodiac. Family and home is everything. You are loyal and giving and sometimes generous to a fault. If you’re hurt you withdraw into that world famous shell. Summer will find you at the beach, with warm sand beneath your feet and waves tickling your toes. Your horoscope promises a summer of special events, travel and personal growth. An old friend will come back into your life, finally giving you the chance to meet your squad goals. Famous Cancers include Selena Gomez, Ariana Grande and Chris Pratt.

If you’re sending a card to the Cancer in your life, it’s good to remember their ruling color: white. Cancers are healers, gentle-souls and givers. Touch their hearts by sending a simple but beautiful card with a handwritten message inside.

LEO
July 23 – Aug 22

Leos are the best kind of trouble this summer. Passionate, charismatic and playful, you will be first in line to sing karaoke, belly-flop into the pool, and hit the dance floor doing the Triangle. You are the life of the party and the queen (or king) of hearts. Hogging the limelight can be your downfall, and occasionally you need to remind yourself to share it. June and July will find you following your passions: traveling, eating out, and hitting the movies. Your horoscope predicts family love! And if you’re considering shaking up your workout routine, August is a good month to get started. Famous Leos include Demi Lovato, Jennifer Lopez and Barak Obama.

The Leos in our lives crave laughter and fun. Their ruling planet is the sun and their element is fire. You bet we have them covered on their birthdays!

VIRGO
August 23 – September 22nd

With their feet on the ground and their head in the clouds, Virgos are the perfect storm of dreamers and doers. Helpful, kind, thoughtful and modest, you make the kind of friends who want to keep you around for life. You’re stylin’. You organize the most magical parties and love getting lost in a good book. Summer will find you combing flea markets for vintage treasures, hiking nature trails and walking your dog in the park. You’re a perfectionist, which is both your strength and your weakness. Sometimes you work yourself too hard. This summer will bring you closer to your family and present chances for you to heal old wounds. Famous Virgos include Beyonce, Zendaya and Keanu Reeves.

Virgos are drawn to beauty and whimsy, and with Mercury as their ruling planet they’re always looking at the stars. Make their day with a unique birthday card with vintage charm.

Happy Birthday, summer signs! We wish you the most amazing and special day this summer. #zodiaclove We don’t want to forget our fall, winter and spring babies so here’s our quick take on what’s in store for you this summer.

LIBRA. Hang on to your hats, this summer is set to be lit! Expect the unexpected and be prepared to use all of your amazing social skills to get by.

SCORPIO. You sexy Scorpios are on target to have some serious adult fun this summer! Keep an eye on your financials and be sure to invest in some racy lacy lingerie.

SAGITTARIUS. This is your summer of love. Connect more deeply with your partner by planning a special getaway. And if you’re a single Sagittarius, there’s never been a better time to mingle!

CAPRICORN. Smart and sassy Capricorns can expect to go on a journey this summer. Taking time to meet new people along the way will bring surprising delights and some insta-worthy moments.

AQUARIUS. A dynamic new person entering your life will make this summer unforgettable. If you can meet the challenges of the summer and roll with its changes, you’ll emerge stronger than ever in fall.

PISCES. This is a life-changing year for you. Your hard work and dedication is finally paying off. Take time to kick back, hang with your entourage and smell the roses!

ARIES. This is an important summer for someone you care about deeply and you’ll need to support them. You and your bank account can expect some extra love in July.

TAURUS. Exciting changes are coming this summer. Embrace them, but keep the details off social media until you’ve given everyone in your circle the heads up.

GEMINI. This is the summer to chill. Relax and take some well-deserved me time. Recharge your creativity with summer must-reads and day trips with family and friends. A party invite in August is not to be missed!

Whatever your sign have a fire summer! Enjoy the heat, stay cool, and don’t forget to keep those memories alive with our Zodiac Daily Journal (available exclusively at Anthropolgie). #elumzodiac We have all the stars in our eyes!

Unofficial Summer Tour

5.23.2019

Memorial Day weekend just passed and you know what that means: Summer, we see you. We’re coming for you! White shoes, Mai Tai’s, convertibles, cook-outs and drive-ins: we will be chilling, grilling and killin’ it this summer. Come join us for our Unofficial Summer Tour where we test drive the latest warm-weather trends, fashions and destinations and pick out the best of what lies ahead in June, July and August. Grab your flip-flops and a cold one and let’s wade right in!

Shetland Shindigerry

Lonely Planet has just released their Best Places To Visit in 2019 and we’re thrilled to see the Shetland Islands on their list. Wind-swept cliffs, ancient stone cairns and secret coves tempt the outdoorsy dreamers in all of us. And did anyone say “Up Helly Aa”? Turns out Shetlanders love nothing more than drinking ale, dressing up as Vikings and setting fire to longships.

These most excellent gatherings are known as, you guessed it, Up Helly Aa’s. We don’t know about you but we’re suffering from Game Of Thrones withdrawal pains and there’s just something about the Shetland Isles that hits the Seven Kingdoms sweet-spot. We’re in!

Just Kiddin’ In The UK

On our way home from the Shetland Isles we’re stopping over in England because…romper and bonnet! Seriously, we are adoring British baby clothes this summer. They are just so delightfully proper! Plus, Baby Sussex just arrived. Need we say more?

Color Scheming Back At The Office


We are artists and designers here at Elum. We think color, we speak color, we dream color. And we’re not shy about giving colorful opinions either! This summer is all about the spice draw: cayenne, turmeric, vanilla and saffron. Lela Rose’s gorgeous SS19 collection just about sums it up.We are showing the spice trend some major love with our Zodiac Daily Journals for Anthropologie. Yes, we added pink to the mix. No, we can’t think of a pink spice offhand. Wait a minute…how about Baby Spice?

Spice Girls Summer

The Spice Girls have regrouped (minus the lovely Posh) and are ready for their World Tour.  We can’t wait to see them perform their greatest hits this summer. It’s what we really, really want. Say You’ll Be There!

Stranded At The Drive-In

While Grease just might be the most perfect summer movie of all time, there’s plenty of new movies coming out to get us out of the house and chowing down on popcorn this summer. We can’t wait to see Lion King (did someone say Beyoncé?), Once Upon A Time In Hollywood (did someone else say Brad Pitt?) and Rocketman.

As Elton John is the creative genius behind both Lion King and Rocketman we’re giving him our vote for Man of the Moment. Elton is also touring this summer. In his own words The Bitch Is Back!

Foodies Forever

We like to eat around here. A lot. We spend an embarrassing amount of time drooling over takeout menus and Instagram posts. If someone shouts “Tacos!” it will clear the building. Interestingly enough, an anagram for Elum Design is “glide menus” which we do pretty much everyday when we’re at our desks and lunchtime is approaching. So let’s glide those menus and see where they land! First off, we’re eating anything Julie Sherman @saladforpresident is preparing. We are also totally ready to share sushi with @brunchboys. In fact bring it all on: burgers and fries, bbq, pizza and tacos, tacos, tacos! #didwementiontacos

Adult Beverage Browsing

What to drink with all that food? Cocktails or beer? Wine or shots? Questions, questions, questions. Let’s start slow and build our way up. Summer drinks are all about the fruit so we are loving the ideas of Fernie Brewing Co’s The Reel Peel IPA.

We’re also craving Sangria loaded with strawberries and oranges and kicked up with brandy! Our shot of choice this summer is ice cold @patron chased with a wedge of sweet keffir lime. And we would be remiss in our duty if we didn’t mention our summer cocktail of choice: the Vegas-ready Mai Tai!

Party Central

Have we mentioned we love a good party? Shrimp on the grill, string lights twinkling, sound system breaking out the Marvin Gaye: summer is all about hanging outdoors with friends. Cookouts, barbecues, pool parties, garden parties: we cannot wait! Our Summer Tableware Collection will be dropping soon and you betcha we’ll be using it to dress up our picnic and patio tables!

It’s shaping up to be an epic summer! What are your listening to, what are you eating,
what are you dreaming about this summer? Let us know!