BLACK LIVES MATTER

6.11.2020

Like everyone, we have watched the events and protests sparked by the senseless and tragic death of George Floyd in Minneapolis. Watching these difficult and necessary protests we recognize the need for every American to actively participate in changing the future. We cannot stand by and do nothing. We cannot remain silent on the fundamental principles of human rights and equal justice for all.

At Elūm we stand up and place ourselves firmly and unequivocally on the side of racial equality. The future we want for our children and ourselves is one where no grown man fears being stopped and killed by the police, where every young person of color can expect the same opportunities as every American, and where true diversity is represented and supported in local and national government, the justice system, financial services, the media, the boardroom, education and the Arts. We believe the Black community and all people of color have a right to see themselves reflected in the people they interact with on a daily basis. We believe positive action is necessary to counter the racial injustice entrenched in our country.

At Elūm we are committed to recruiting and supporting African Americans and people of color in the workplace. We are using our social platforms to promote African American artists who celebrate and draw awareness to Black culture. Our doors have always been open to people of color and we’re proud of our diverse design, sales and warehouse teams, but we pledge to do more. We are committed to learning about and understanding the challenges faced by the Black community. And we will not shy away from the difficult work of examining ourselves and our deeply held beliefs and practices.

We stand in solidarity with the Black community. You are our coworkers, customers, friends, partners, family and neighbors. We are committed to using our influence to lead change both in our local community here in San Diego and across the country.

Together we pledge to fight systemic racism and injustice.

In Memory Of

George Perry Floyd Jr. (October 14, 1973 – May 25, 2020). Age 46.
Breonna Taylor (June 5, 1993 – March 13, 2020). Age 26.
Ahmaud Marquez Arbery (May 8, 1994 – February 23, 2020). Age 25.


To learn more about the issues of racism and injustice and how you can help, visit Black Lives Matter.

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