Fallin’ For Fall


It is, in our humble opinion, never too soon to celebrate fall. We are your sweater-loving, leaf-kicking, pumpkin-spice-drinking umbrella squad! We love plaid so much we would like to give it its own cozy country. And boots—do not get us started on boots! It is, as Jane Austen once wrote, a truth universally acknowledged that an unshod foot is in need of a boot. Booties, knee-highs, thigh highs, rain boots, cowboy boots, Wellingtons: we heart you all! #bootsmadeforwalking. We love rainy weekends, crisp notebooks, crackling fires, butternut squash and the Fall TV season. We are Elum and we are Fallin’ For Fall. Join us on our tour of must-haves, must sees, must follows and must dos for the season.


We are adoring @courtandkelly right now. These two cousins and besties know how to have a good time—and look gorg doing it. We love their East Coast+West Coast vibe, their impromptu fashion shoots and their joie de vivre. We are also one hundred percent behind these two cuties in their best fall jumpers, and their always stylish mom @mattiejames. You go, Momma!


Margaret Atwood’s Handmaid’s Tale was published in 1985, made into a movie in 1990 and a Hulu TV series in 2018. This dystopian post-feminist tale has some serious legs! Now, thirty-four years later, Atwood is returning to the world of Gilead. The Testaments is set fifteen years after the events of Handmaid’s Tale and we can’t wait to see what the Aunts, Jezebels and Marthas are up to. #gojezebels Irish writer Emma Donoghue is no stranger to film adaptations either. Her novel Room was made into an Oscar winning movie in 2015. Donoghue’s latest book Akin has been hailed as one of the most-anticipated books of 2019 and we are personally anticipating one hella story. And last and most definitely not least we are counting down the days before National Book Award winner Jacqueline Woodson’s Red At The Bone is published. Woodson’s story of a multi-generational Brooklyn family transcends time and has been hailed as “emotionally transfixing” and “life affirming” and is at the top of our fall must read list.



Starbucks has just introduced Pumpkin Cream Cold Brew, their first new cold pumpkin coffee since 2003. We are leaning in to it. We are also heavily leaning into Trader Joe’s new Cinnamon Bun Spread, because it ticks a box we never knew existed: cinnamon buns in a jar. #bunsinajar. Yeah, you know we’re down with that!



Birthday Cards to the men and boys in our lives. More baby boys are born in September than in any other calendar month in the year and we can’t think of a better way of celebrating the special men in our lives than with our adorable manly-retro-geek-boy Off The Record, Gamer Birthday, and Best Dam Birthday cards. Show your hubs, dad, sons and bros some quirky, wood-grained love.



Caramel, mocha, toffee and camel are the colors of Fall 2019. A toasty fleece-and-suede jacket with jeans, an adorable sweater dress worn with gold-trimmed sneakers and this season’s must have: a sophisticated, grown-up floral worn with suede boots and a vivid silk scarf. ’Tis the season of mix and match! You can’t go wrong with a palette of burnt orange, dark honey and mid-blue denim. And a special shout out to Meghan Markle, Duchess of Sussex, who has produced a Smart Set Capsule Collection of work wear essentials, ranging from perfect leather totes to elegant blazers. Purchase any item in the collection and the exact same item will be gifted to a woman who is trying to reenter the workforce after a long absence. Women supporting women: we are all about that here at Elum!



Lady Mary, Judy Garland and Grizabella: we are in! We can’t wait to see Taylor Swift and Dame Judy Dench in their digitally created kitty-kat kit, and the Oscar-buzz for Renée Zellweger’s portrayal of an aging but still glorious Judy Garland began the moment the movie premiered at Telluride. And we cannot wait to see Maggie Smith playing Downton Abbey’s Dowager Duchess of Clap Back. Dame Maggie was throwing shade before it was even invented!



Former front-woman and lead guitarist with Alabama Shakes, Brittany Howard, has just released her first solo album named for her sister Jaimie who died of a rare form of cancer when Brittany was a teenager. Brittany’s smooth and luscious vocals and her love of 70s R&B combine to create the kind of album you float along to on road-trips. Her first single Stay High is a masterpiece of chill’n’groove that we’ll be listening to right through to spring. #bestsofbritt 

That’s our roundup of Fall’s best grooves, moves and soothes. What are you looking forward to most this fall?

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