She is the sea. As fierce as the waves crashing against the sand, as brilliant as the sun glistening off the still water, as mysterious as the unseen world beneath the calm surface.
Salty Blue Jewelry is designed for those who desire to hold onto a piece of the ocean and always keep it close. Tropically inspired with a chic urban elegance that can be worn on any occasion; these are the perfect accessories for a day at the beach or a night on the town.
Each hand-crafted piece is made from natural raw materials, so no two are ever alike. Embodying the spirit of the ever-changing ocean and the uniqueness of the one who wears it, Salty Blue is a stylish reflection of nature’s beauty and a collective love of exotic beaches and foreign places.
Inspired by Hawaii, the bangle collection is an eclectic and sophisticated mixture of raw materials like semi-precious stones, shells, sea glass and pearls. They’re hand crafted with high quality, hammered wire that captures the same shimmer as the sun glistening off of the calm, infinite ocean.
Because Salty Blue Jewelry embodies the same high-quality, classic fashionability that has come to be expected from Elum, we are excited to be the exclusive distributor.
The founder and creator of Salty Blue Jewelry, Zoe Berg-Pitt, recently sat down with us to explain how her ocean-inspired jewelry line came to life.
Elum: What was the inspiration for Salty Blue Jewelry?
Zoe: An extensive shell collection and many visits to tropical beach destinations like Hawaii, Bali, Thailand and Australia. The shells I’d collected had special meaning from my trips so rather than tucking them away somewhere I’d never seen them, I decided to give them a second life as jewelry that can be part of my every day wardrobe.
Over the years, I sold my jewelry to friends or through word of mouth, but as demand grew I saw its potential to be something bigger. After a trip to Bali last year, something clicked and I was inspired to turn my hobby into a business. My friend and I began bouncing names off of each other while sitting on Bingin Beach in Bali…that’s where Salty Blue was born.
My trip to Bali and desire to start my own business gave me a push to pack up my life in San Francisco (where I was living at the time) and land my feet in the warmer climate of San Diego. Here, the stars aligned and without even seeking it, the first house I looked at had an empty workbench already set up in the garage – some things are just meant to be
Elum: How did you get started making jewelry?
Zoe: I’ve been making jewelry since high school. In college my friend’s mom had a set up for soldering wire (drill press, blow torch, oxygen & propane tanks with regulators, etc.) and she offered to teach me how. When friends of mine asked me to make them jewelry, she was kind enough to let me use her workspace.
Elum: Were there any surprises when you started making jewelry full time?
Zoe: What I’ve found interesting over this process is that the jewelry appeals to all types of women. Initially, I thought it would only appeal to those who live in coastal towns but I’ve come to find that most women have a little bit of tropical flare inside them. The shells can be playful and feel youthful but are balanced out when paired with high quality metals which is what makes them such an eclectic product.
Elum: What’s the most important thing about Salty Blue Jewelry to you?
Zoe: I am designing for women like me: the beach-loving, with a little bit of city attitude. Salty Blue is meant to have dual purpose in that it can be can be worn casually on a hot summer day or as the perfect vibrant accessory for a night out on the town. I find that most accessories are either one or the other and not all encompassing. I never take my bangles off and friends of mine who also have bangles say the same!
All the jewelry is also handmade from quality materials that are made to last but won’t break the bank. There is so much overpriced jewelry that doesn’t last so it’s important to me that Salty Blue offers high quality products that women love and don’t feel they’ve overpaid for.
Elum: What are the future plans for Salty Blue Jewelry?
Zoe: We’re working on designing additional accessory lines and expanding our current line of bangles with additional semi-precious stones, charms and more exotic piece types like Tahitian pearls.
Eventually we would like to contribute to organizations that conserve the ocean and earth.
Salty Blue Jewelry is now available for wholesale and retail purchase at ElumDesigns.com.