We proudly announce that Elum is the winner of three How International Design Awards including an Outstanding Achievement Award in Invitation Design for Elum’s own art director, Amy Kreft Green’s stunning letterpress wedding invitation suite. For her October 2012 wedding to Frank Green, Amy designed her wedding stationery as a series of vintage inspired books. The Save the Date (which is Volume 1 in the book series) is a custom designed & illustrated letterpress mini-book which tucks safely into a tiny letterpress pocket with a die-cut window showcasing the cover that reads “And so our story begins.” The Invitation (Volume 2) is a larger more complex book incorporating layers of original textile patterns and hand-drawn florals (paying homage to the romantic lavender farm where the wedding took place) all deeply letterpressed into luxurious soft cotton paper. The Ceremony Program (Volume 3) and Menu (Volume 4) were also tailor-made and completed the unique book series. We fell in love with the little details Amy incorporated such as the “library card” inspired Reply shown below and bookmarks mimicking antique book spines that detailed the wedding weekend events for their guests.
Elum also received Merit Awards for our Sweet Shoppe letterpress wedding invitation suite, inspired by vintage candy packaging and old-fashioned ice cream parlors; and our Billboard letterpress wedding invitation suite which pairs clever wording and type pairings with fun vibrant colors in a playfully over-sized dimension (well pretty darn big actually) that we lovingly call “Jumbo.” We feel like proud parents over here and are so honored to receive this recognition.